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Apple now sells a two-story ‘AirPower’ charger

Apple now sells a two-story ‘AirPower’ charger

  • 17.03.2025 04:36
  • 9to5mac.com
  • Keywords: Apple

Apple now sells two Zens wireless chargers: Quattro Pro 4 charges four devices at 15W each via MagSafe/Qi for $149.95, while the 4-in-1 includes a USB port for an extra device.

Apple ProductsAAPLsentiment_satisfiedFCNCBsentiment_satisfied

Estimated market influence

Apple

Apple

Positivesentiment_satisfied
Analyst rating: Buy

Endorsing and selling Zens products, which enhances Apple's product offerings.

Zens

Zens

Positivesentiment_satisfied
Analyst rating: Buy

Providing innovative charging solutions that are being sold by Apple, increasing their brand visibility.

Context

Analysis of Apple's New Wireless Charger Products

Key Facts and Data Points

  • Product Name: Zens Quattro Wireless Charger Pro 4

  • Price: $149.95

  • Capacity: Can charge up to four devices simultaneously

  • Power Adapter: 65W, supporting 15W per device (MagSafe/Qi 2 compatible)

  • Second Product: Zens 4-in-1 Wireless Charger

  • Price: $149.95

  • Features:

    • Wireless charging for iPhone, AirPods, and Apple Watch
    • USB-C port for charging a fourth device via cable
    • Total power output: 60W

Market Implications

  • Expansion of Wireless Charging Options: Apple's partnership with Zens highlights its focus on offering versatile and high-quality wireless charging solutions.
  • Competitive Landscape: Competitors like Belkin, Anker, and others already offer similar products, but Zens' design (e.g., transparent base with visible coils) may differentiate it in the market.

Competitive Dynamics

  • Strategic Collaboration: Apple's endorsement of Zens underscores its strategy to leverage third-party expertise for innovative accessories without diverting internal resources.
  • Consumer Appeal: The premium pricing ($149.95) targets tech-savvy users seeking convenience and modern design.

Strategic Considerations

  • Ecosystem Integration: Both chargers support Apple's ecosystem (MagSafe, AirPower compatibility), enhancing customer loyalty within the Apple ecosystem.
  • Design and Usability: The sleek, space-saving designs appeal to users prioritizing aesthetics and functionality.

Long-Term Effects

  • Potential Market Dominance: If successful, these products could set a new standard for wireless charging, potentially influencing competitors to adopt similar technologies.
  • Regulatory Impact: Compliance with global safety standards will be crucial for Zens' expansion into international markets via Apple's distribution network.

Conclusion

Apple's collaboration with Zens marks a strategic move to enhance its accessory offerings while maintaining focus on core products. The new chargers cater to the growing demand for wireless charging solutions, positioning Apple as a leader in this evolving market segment.