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Google To Shut Down Assistant This Year, Gemini AI Coming To All Android Users

Google To Shut Down Assistant This Year, Gemini AI Coming To All Android Users

  • 17.03.2025 08:45
  • news18.com
  • Keywords: Google, Gemini AI, Android Users, Apple, Siri

Google is replacing Google Assistant with Gemini AI on Android devices this year. The transition will happen gradually, with Assistant being phased out later in 2025 as Gemini becomes the default AI assistant for users.

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Estimated market influence

Google

Positivesentiment_satisfied
Analyst rating: N/A

Google is replacing Google Assistant with Gemini AI as the default on Android devices, which could increase their market share and technological dominance in AI.

Gemini AI

Positivesentiment_satisfied
Analyst rating: N/A

Gemini AI is becoming the new default AI assistant for billions of Android users, enhancing Google's position in the AI market.

Apple

Apple

Negativesentiment_dissatisfied
Analyst rating: Buy

Apple is facing challenges with Siri, potentially losing market share to Google's Gemini AI.

Context

Business Insights and Market Implications

Market Impact

  • Google Assistant will be phased out this year, with Gemini AI becoming the default AI assistant for all Android devices.
  • The transition has already begun with recent Pixel device launches, with updates rolling out over the coming months.
  • Google aims to expand Gemini's reach beyond Android, potentially targeting the iOS ecosystem in the future (no specific timeline provided).

Competitive Dynamics

  • Gemini AI is positioned as a more advanced, AI-powered successor to Google Assistant, offering enhanced conversational capabilities through services like Gemini Live.
  • Competitor Apple's Siri is struggling to evolve into an AI-driven platform, with reports suggesting a full-fledged AI upgrade may not arrive until 2027 (with the iOS 20 update).
  • This creates a window of opportunity for Google to strengthen its lead in AI-powered digital assistants.

Strategic Considerations

  • Google's shift to Gemini as the default AI assistant underscores its focus on AI leadership and user engagement.
  • The move is likely driven by the need to maintain relevance in the rapidly evolving AI landscape, particularly with competitors like Apple lagging behind.
  • Potential integration of Gemini into Nest smart home devices could further solidify Google's position in the smart home ecosystem.

Long-term Effects

  • The shutdown of Google Assistant and widespread adoption of Gemini could redefine user expectations for digital assistants, potentially leading to increased user retention and market share for Google.
  • This pivot may also influence other tech giants to accelerate their AI assistant development to stay competitive.

Regulatory Impacts

  • No specific regulatory implications are mentioned in the text, but the rapid evolution of AI assistants could eventually lead to scrutiny over data privacy and competition laws.