Top Formula 1 crypto sponsors rally, racing fans gain from Binance Coin, OKB, ApeCoin and Crypto.com

Top Formula 1 crypto sponsors rally, racing fans gain from Binance Coin, OKB, ApeCoin and Crypto.com

  • 17.03.2025 15:36
  • fxstreet.com
  • Keywords: Crypto

Formula 1 teams are increasingly backed by crypto sponsors like Binance and OKX, boosting their tokens' value. Crypto sponsorships in sports are rising globally, with deals valued at millions across football, MMA, and snooker.

Coinbase ReportsCOINsentiment_satisfied

Estimated market influence

Binance

Positivesentiment_satisfied
Analyst rating: N/A

Binance is a major crypto exchange that sponsors Formula 1 teams, leading to increased visibility and potential financial gains for the company.

OKX

Positivesentiment_satisfied
Analyst rating: N/A

OKX is another significant crypto exchange that has secured partnerships in Formula 1, enhancing its market presence and brand recognition through these sponsorships.

ApeCoin

Positivesentiment_satisfied
Analyst rating: N/A

ApeCoin benefits from being associated with Formula 1 teams, which likely boosts its token value and adoption among racing fans.

Crypto.com

Positivesentiment_satisfied
Analyst rating: N/A

Crypto.com has a long-term partnership with Formula One Group, ensuring sustained brand exposure and market influence in the crypto space.

Coinbase

Coinbase

Positivesentiment_satisfied
Analyst rating: Buy

Coinbase, as a major crypto exchange, gains by sponsoring Aston Martin, which increases its visibility and credibility in the sports sponsorship arena.

Gate.io

Positivesentiment_satisfied
Analyst rating: N/A

Gate.io's sponsorship of Red Bull Racing enhances its position in the crypto market by associating with a prominent racing team.

Alchemy Pay

Positivesentiment_satisfied
Analyst rating: N/A

Alchemy Pay sees increased attention through Formula 1 sponsorships, potentially driving adoption and positive sentiment for their services.

Tether

Positivesentiment_satisfied
Analyst rating: N/A

Tether's investment in Juventus football team is a strategic move to enhance brand visibility and market presence in the sports sector.

XBO.com

Positivesentiment_satisfied
Analyst rating: N/A

XBO.com gains by becoming an official sponsor of Argentina's national football team, which likely increases its global reach and customer base.

Sportsbet.io

Positivesentiment_satisfied
Analyst rating: N/A

Sportsbet.io benefits from its title sponsorship deal with the Snooker's Players Championship, boosting its reputation in the sports betting market.

Cloudbet

Positivesentiment_satisfied
Analyst rating: N/A

Cloudbet's partnership with the Professional Fighters League enhances its position in the crypto casino and sports betting industry.

Context

Business Insights and Market Implications of Crypto Sponsorships in Formula 1 and Sports

Token Performance

  • Binance Coin (BNB), OKX (OKB), ApeCoin (APE), Crypto.com (CRO), and Alchemy Pay (ACH) tokens gained between 1.5% to 5% on Monday, driven by the visibility of crypto sponsors at the Formula 1 event.

Sponsorship Deals

  • Crypto.com is a global partner of Formula One Group until 2030.
  • Red Bull Racing is sponsored by Gate.io, while Aston Martin has Coinbase as its sponsor.
  • McLaren is backed by OKX, and Alpine is powered by Binance and ApeCoin.
  • Ferrari has no crypto sponsors for the 2025 season, unlike other teams.

Market Trends

  • Crypto sponsorships in sports are on the rise, with deals valued at an average of $4.3 million, up from $2.6 million last year.
  • Notable partnerships include:
    • Tether’s $50 million investment in Juventus (Italian football team).
    • XBO.com as the official global sponsor of Argentina's national football team.
    • Sportsbet.io’s title deal with Snooker’s Players Championship.
    • Cloudbet’s multi-year partnership with MMA’s Professional Fighters League.

Competitive Landscape

  • Formula 1 teams are increasingly aligning with crypto brands, reflecting a broader trend in sports marketing.
  • Crypto exchanges and protocols are leveraging sports partnerships to enhance brand visibility and market adoption.

Strategic Considerations

  • Crypto companies are investing heavily in sports sponsorships to tap into global audiences and build long-term brand equity.
  • The rise of crypto sponsorships aligns with regulatory shifts, such as the U.S. embracing pro-crypto policies, and influential figures like Michael Saylor promoting Bitcoin adoption.

Long-Term Effects

  • Crypto partnerships are likely to drive token adoption and increase institutional acceptance of cryptocurrencies.
  • The trend may accelerate in 2025, with more sports organizations seeking crypto sponsorship deals for brand innovation and revenue growth.

Regulatory Implications

  • Regulatory clarity will be critical for the sustained growth of crypto sponsorships, ensuring compliance and consumer trust.