‘Danish Viking blood is boiling.’ Danes boycott US goods with fervor as others in Europe do so too

‘Danish Viking blood is boiling.’ Danes boycott US goods with fervor as others in Europe do so too

  • 17.03.2025 16:47
  • kob.com
  • Keywords: Boycott, Trump Policies

Danes are boycotting U.S. goods in protest against Trump’s policies, with similar movements growing across Europe. Many are avoiding American products to express anger over tariffs, trade disputes, and perceived threats to European interests. The backlash reflects rising anti-American sentiment, particularly strong in Denmark, where consumers are actively seeking European alternatives.

Tesla ProductsKOsentiment_dissatisfiedTSLAsentiment_dissatisfiedF/PDsentiment_dissatisfiedPEPsentiment_dissatisfiedABNBsentiment_dissatisfiedUBERsentiment_dissatisfiedNFLXsentiment_dissatisfied

Estimated market influence

Danish Police

Negativesentiment_dissatisfied
Analyst rating: N/A

retired Danish police officer is part of the movement

Coca-Cola

Coca-Cola

Negativesentiment_dissatisfied
Analyst rating: Buy

avoid buying Coca-Cola as part of the boycott

California Zinfandel wine

Negativesentiment_dissatisfied
Analyst rating: N/A

avoid buying California Zinfandel wine as part of the boycott

Almonds

Negativesentiment_dissatisfied
Analyst rating: N/A

avoid buying almonds as part of the boycott

Elon Musk

Negativesentiment_dissatisfied
Analyst rating: N/A

boycott due to Elon Musk's actions and ties

Tesla

Tesla

Negativesentiment_dissatisfied
Analyst rating: Neutral

plunging sales in Europe and Canada, police investigating Tesla fires

Ford

Negativesentiment_dissatisfied
Analyst rating:

avoid buying Ford as part of the boycott

Salling Group

Positivesentiment_satisfied
Analyst rating: N/A

created star-shaped label to mark European-made goods

Heinz ketchup

Negativesentiment_dissatisfied
Analyst rating: N/A

avoid buying Heinz ketchup as part of the boycott

Pepsi

Pepsi

Negativesentiment_dissatisfied
Analyst rating: Buy

avoid buying Pepsi as part of the boycott

Colgate toothpaste

Negativesentiment_dissatisfied
Analyst rating: N/A

avoid buying Colgate toothpaste as part of the boycott

DeWalt power tools

Negativesentiment_dissatisfied
Analyst rating: N/A

considering replacing U.S.-made DeWalt power tools

Airbnb

Airbnb

Negativesentiment_dissatisfied
Analyst rating: Neutral

boycott due to Trump's policies, companies that financed Trump's campaign

Uber

Uber

Negativesentiment_dissatisfied
Analyst rating: Strong buy

boycott due to Trump's policies, companies that financed Trump's campaign

Netflix

Netflix

Negativesentiment_dissatisfied
Analyst rating: Buy

considering boycotting Netflix as part of the movement

Context

Analysis: Danish Boycott of US Goods - Business Insights and Market Implications

Market Trends

  • Boycott Movement: A growing movement across Europe (Denmark, France, Canada) to boycott U.S. products, driven by opposition to Trump's policies.
  • Google Search Spike: Searches for "Boycott USA" and "Boycott America" surged as Trump announced new tariffs, with Denmark, Canada, and France leading the trend.

Business Impact

  • US Companies Hit:
    • Tesla: Sales plunging in Europe and Canada; four Teslas set on fire in Germany.
    • Coca-Cola: Boycotts led to reduced consumption in Denmark.
    • Almonds: Imports from California facing backlash.
  • Danish Supermarkets: Salling Group introduced a star-shaped label for European-made goods, shifting consumer preferences.

Competitive Dynamics

  • European Alternatives:
    • Consumers转向European products (e.g., European Tesla models with 15% higher cost).
    • Danish breweries and solar panel companies reported increased demand.
  • Social Media Influence: Facebook groups like "Boycott goods from the U.S." grew to over 80,000 members in Denmark.

Strategic Considerations

  • Consumer Power: Boycotts reflect consumer backlash against U.S. policies, with individuals using purchasing power as a political tool.
  • Brand Reputation: Companies like Tesla and Coca-Cola face reputational damage due to Trump and Musk's actions.
  • Market Shifts: European brands are gaining market share as U.S. products are boycotted.

Long-term Effects

  • Trade Relations: The boycott could strain transatlantic trade relations, with potential long-term impacts on U.S.-European business ties.
  • Consumer Behavior: The movement may alter consumer preferences toward more localized and European-made goods.

Regulatory Impacts

  • Potential Tariffs: Trump's tariffs on EU wine and Champagne could trigger further regulatory actions or counter-tariffs.
  • Investigation into Imports: Denmark's supermarket chains are adapting to consumer demand, potentially influencing future import policies.

This analysis highlights the significant shift in consumer behavior and its broader implications for businesses and trade relations between Europe and the U.S.