Alphabet's Potential Starlink Rival Becomes Its Own Company

Alphabet's Potential Starlink Rival Becomes Its Own Company

  • 17.03.2025 18:27
  • pcmag.com
  • Keywords: High Risk, Low Risk

Alphabet’s Project Taara is spinning off as its own company, offering high-speed internet via ground-based light beams instead of satellites. The technology aims to deliver up to 20 gigabits per second over 20 kilometers, targeting rural areas without the need for fiber optic cables or extensive infrastructure.

Alphabet NewsGOOGLsentiment_satisfied

Estimated market influence

Alphabet

Alphabet

Positivesentiment_satisfied
Analyst rating: Buy

Alphabet is the parent company of Taara and has supported its development through funding and a minority stake.

Starlink

Negativesentiment_dissatisfied
Analyst rating: N/A

Taara is positioning itself as a rival to Starlink, which already has 5 million users globally.

Context

Analysis: Alphabet's Project Taara Spin-Off

Key Facts and Data Points

  • Project Taara: Ground-based internet delivery using light beams, targeting rural and remote areas.
  • Speeds: Up to 20 gigabits per second (Gbps).
  • Range: 20 kilometers between devices.
  • Deployment: Completed in hours without digging or spectrum licensing.
  • Target Market: Competing with SpaceX’s Starlink, which has over 5 million users globally.

Business Insights and Market Implications

Competitive Dynamics

  • Taara vs. Starlink: While Starlink uses satellites, Taara leverages ground-based light beams for high-speed internet delivery.
  • Market Focus: Both companies target rural and remote areas, but Taara’s ground-based approach avoids the costs and complexities of satellite deployment.

Cost Advantages

  • Deployment Costs: No need for digging, spectrum licensing, or right-of-way permits.
  • Affordability: Particularly beneficial in rural and mountainous terrain where fiber-optic infrastructure is expensive.

Strategic Considerations

  • Partnerships: Taara is recruiting internet service providers (ISPs) to deploy its technology.
  • Technological Innovation: Development of a silicon photonic chip aims to simplify installation and scale deployment.

Funding and Growth

  • Investors: Backed by Series X Capital and Alphabet, with Alphabet taking a minority stake.
  • Hiring: Expanding team from over two dozen staffers to 14 new positions.

Long-Term Effects

  • Global Expansion: Deploying in over a dozen countries so far.
  • Future Plans: Launch of miniaturized silicon photonic chip technology by next year, potentially accelerating adoption.

Regulatory and Industry Impact

  • Regulatory Ease: Minimal regulatory hurdles compared to satellite-based systems like Starlink.
  • Potential for Scaling: Easy deployment could enable rapid expansion in underserved regions globally.