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How to set ChatGPT as your default search engine in Safari

How to set ChatGPT as your default search engine in Safari

  • 18.03.2025 03:14
  • appleinsider.com
  • Keywords: Apple, ChatGPT

Apple allows using ChatGPT as a search engine in Safari on iOS 18 by enabling extensions and permissions, making AI-powered searches seamless.

Apple ServicesAAPLsentiment_satisfied

Estimated market influence

Apple

Apple

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Analyst rating: Buy

Apple integrated ChatGPT into Safari as a default search option in iOS 18.

OpenAI

Positivesentiment_satisfied
Analyst rating: N/A

OpenAI's ChatGPT was integrated by Apple into several features of iOS.

Context

Business Insights and Market Implications Analysis

Key Facts and Data Points

  • Release Date: Integration available starting from September 19, 2023 (iOS 18 release).
  • Platform: Safari on iOS devices.
  • Integration Requirement: ChatGPT app must be installed to enable integration.
  • Steps to Enable:
    • Navigate to Settings > Apps > Safari.
    • Toggle on Extensions > ChatGPT Search.
    • Allow access in Private Browsing and Permissions > google.com.

Market Trends and Business Impact

  • AI Integration Growth: Reflects increasing adoption of AI-driven tools in consumer products, particularly in search and browser applications.
  • Competitive Dynamics: Highlights Apple's strategic partnership with OpenAI, positioning it ahead in AI-integrated ecosystems compared to competitors like Google and Microsoft.
  • User Behavior Shift: Potential shift from traditional search engines (e.g., Google) to AI-powered alternatives for seamless query resolution.

Strategic Considerations

  • Frictionless Adoption: The multi-step setup process may limit immediate user adoption, emphasizing the need for simplified integration in future updates.
  • Market Differentiation: Apple's exclusive partnership with OpenAI could create a unique value proposition, attracting users seeking advanced AI features.

Long-Term Effects and Regulatory Implications

  • Data Privacy Concerns: Integration of AI search tools may raise questions about data usage and privacy compliance, potentially attracting regulatory scrutiny.
  • Search Engine Rethinking: Could prompt traditional search engines to adopt similar AI-driven models to remain competitive in the evolving market landscape.

Competitive Landscape

  • Potential Market Expansion: Apple's move could open new revenue streams through enhanced user engagement and potential partnerships with other AI providers.
  • Investor Interest: Signals a strategic pivot towards AI, aligning with broader industry trends and investor expectations for innovation.