open_in_newOriginal article
Amazon.ie opens for business as a dedicated website for Irish shoppers

Amazon.ie opens for business as a dedicated website for Irish shoppers

  • 18.03.2025 07:10
  • irishtimes.com
  • Keywords: danger, success

Amazon launched amazon.ie, offering faster deliveries, local pricing, and a "brands of Ireland" section featuring companies like Avoca and Bewley’s. The platform aims to support Irish businesses and includes Prime membership for €6.99 monthly.

Amazon ServicesAMZNsentiment_satisfied

Estimated market influence

Amazon

Amazon

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Analyst rating: Strong buy

Amazon is expanding its presence in Ireland with the launch of amazon.ie, which includes a 'brands of Ireland' section to promote local businesses.

Barry’s Tea

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Analyst rating: N/A

Participating in Amazon's 'brands of Ireland' section, which aims to help local businesses grow.

Bewley’s

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Analyst rating: N/A

Similarly, Bewley’s is part of the initiative to boost local business visibility on amazon.ie.

Avoca

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Analyst rating: N/A

Avoca is featured in Amazon's 'brands of Ireland' section, aiding its market reach.

Ella & Jo

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Analyst rating: N/A

Participating in the initiative to enhance their online presence and sales.

Context

Amazon.ie Launch Analysis: Business Insights and Market Implications

Key Facts and Data Points:

  • Launch Date: March 18, 2025
  • Features:
    • Faster deliveries for Irish shoppers
    • Local pricing
    • Simplified tax and customs processes
    • Prime membership at €6.99/month
  • Brands of Ireland Section:
    • Includes products from Avoca, Bewley’s, Barry’s Tea, Ella & Jo
    • Aim: Support local businesses to scale and succeed

Market Trends and Business Impact:

  • Shift in Consumer Behavior: Likely diversion of traffic from UK and US Amazon sites
  • Prime Service Expansion: Ireland joins Amazon Prime network with tailored pricing
  • Local Economic Focus: Emphasis on promoting Irish SMEs and fostering economic growth

Competitive Dynamics:

  • Strategic Move: Direct response to criticism about favoring global over local businesses
  • Market Penetration: Enhances customer experience while countering competitors

Strategic Considerations:

  • Regulatory Environment: No explicit mention of regulatory changes, but focus on compliance with Irish tax and customs
  • Long-term Effects: Potential for increased market share in Ireland, strengthening Amazon's position in Europe

Official Reactions:

  • Taoiseach: Supports the move, highlighting benefits for consumers and businesses
  • Enterprise Minister: Acknowledges Amazon’s contribution to the economy and its commitment to Ireland

Conclusion:

The launch of amazon.ie marks a significant step in Amazon's strategy to localize its services, enhancing customer experience while promoting local businesses. This move underscores Amazon's commitment to Ireland and positions it as a key player in the Irish market with long-term economic implications.