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Get iPhone in 10 mins: Zepto joins qcommerce race to deliver Apple products

Get iPhone in 10 mins: Zepto joins qcommerce race to deliver Apple products

  • 18.03.2025 09:12
  • business-standard.com
  • Keywords: AI, Startup

Zepto now delivers Apple products, including iPhones and AirPods, in 10 minutes, joining Swiggy Instamart and Blinkit. The move follows rising demand, with searches for Apple devices surging 35% month-on-month.

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Estimated market influence

Zepto

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Analyst rating: N/A

Zepto is expanding its product offerings to include Apple devices, which could increase their market share and customer base.

Swiggy Instamart

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Analyst rating: N/A

Swiggy Instamart has been delivering Apple products, contributing to the growth of quick commerce in India.

Blinkit

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Analyst rating: N/A

Blinkit started offering a range of Apple devices recently, enhancing their product portfolio and market presence.

Context

Analysis and Summary: Zepto's Entry into Quick Commerce for Apple Products

Zepto's Entry into Apple Product Delivery

  • Zepto now delivers Apple products, including the iPhone 16e, AirPods, and charging accessories, within 10 minutes.
  • Competitors like Swiggy Instamart and Blinkit are already offering similar services in cities such as Delhi-NCR, Mumbai, Hyderabad, Pune, Lucknow, Ahmedabad, Chandigarh, Chennai, Jaipur, Bengaluru, and Kolkata.

Market Demand and User Response

  • Zepto reported a 35% month-on-month surge in users searching for Apple products.
  • Over 1 million searches for Apple devices on Zepto in the last 30 days, driven by interest in products like the iPhone 16E, AirPods 4, and iPads.

Quick Commerce Expansion

  • Quick commerce platforms are expanding beyond groceries and daily essentials to include categories like electronics, beauty, fashion, toys, stationery, kitchenware, and food delivery.
  • Platforms leverage robust supply chains and logistics for fast delivery of diverse products.

Industry Growth Projections

  • India’s quick commerce sector is projected to contribute over 10% of the country's e-commerce GMV by FY25.
  • Monthly transacting users are expected to grow by 40%, with average monthly orders per customer rising from 4.4 in 2021 to 6 by 2024.
  • India’s e-commerce market is forecasted to grow from $123 billion in 2024 to $300 billion by 2030, with quick commerce reaching $5 billion GMV by 2025.

Competitive Landscape

  • Zepto, Swiggy Instamart, and Blinkit are competing to redefine electronics shopping by offering instant access to premium tech.
  • Strategic collaborations with brands like Apple enhance product assortments and customer experience, emphasizing speed, ease, and seamlessness.

This analysis highlights the rapid expansion of quick commerce in India, driven by high demand for instant gratification and efficient logistics, positioning it as a key growth driver in the e-commerce sector.