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Zepto to deliver iPhones and AirPods in 10 minutes, joins Blinkit and Swiggy race

Zepto to deliver iPhones and AirPods in 10 minutes, joins Blinkit and Swiggy race

  • 18.03.2025 13:40
  • cnbctv18.com
  • Keywords: High Risk, Low Risk

Zepto now delivers Apple products like iPhones and AirPods in 10 minutes, competing with Blinkit and Swiggy Instamart as India's quick-commerce market expands beyond groceries. The service reflects growing demand for fast access to premium electronics, with Zepto reporting a surge in searches for Apple items. This trend highlights the rapid expansion of quick-commerce platforms offering products beyond traditional goods.

Apple Products

Estimated market influence

Zepto

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Analyst rating: N/A

Zepto is expanding its product range to include Apple devices, which could increase their market share in quick commerce.

Blinkit

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Analyst rating: N/A

Blinkit has started offering a wider variety of products and services, including Apple devices and emergency medical support, enhancing their service offerings.

Swiggy Instamart

Positivesentiment_satisfied
Analyst rating: N/A

Swiggy Instamart is expanding its delivery range beyond groceries into various categories, which could attract more customers and increase market share.

Context

Business Insights and Market Implications

Key Facts and Data Points

  • Zepto now delivers Apple products like iPhones and AirPods in 10 minutes, competing with Blinkit and Swiggy Instamart.
  • Blinkit expanded its product range to include Apple devices (iPads, AirPods, MacBook Air, Apple Watch) across 11 major cities.
  • Zepto reported a 35% month-over-month increase in Apple product searches.
  • Over 1 million users searched for Apple items on Zepto in the past 30 days.
  • Quick commerce companies are moving beyond groceries to include categories like electronics, beauty products, toys, and fashion.

Market Growth Projections

  • Bain & Company and IVCA report predicts quick commerce will account for over 10% of India’s e-commerce market by FY25.
  • TeamLease report indicates a 40% increase in monthly users, with average orders per customer rising from 4.4 in 2021 to six in 2024.
  • Brickwork Ratings predicts India’s e-commerce market to grow from $123 billion (2024) to $300 billion by 2030, with quick commerce reaching $5 billion in sales by 2025.

Competitive Dynamics

  • Zepto, Blinkit, and Swiggy Instamart are intensifying competition in premium electronics delivery.
  • Companies are leveraging strong supply chains to deliver not just groceries but also food, snacks, and even emergency medical services (e.g., Blinkit’s 10-minute ambulance service).

Strategic Considerations

  • Partnerships with brands: Zepto is collaborating closely with Apple to expand its product range.
  • Consumer behavior shift: Fast delivery is driving demand for premium electronics, reshaping the shopping experience.
  • Focus on convenience: Quick commerce platforms are simplifying and accelerating access to high-value products.

Long-Term Effects

  • The expansion of quick commerce into non-grocery categories signals a broader transformation in retail.
  • This trend may drive price competition, innovation, and faster fulfillment across multiple industries.
  • Regulatory frameworks will need to adapt to support the growth of this dynamic sector.