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Amazon slashes price of iconic £60 Elizabeth Arden perfume to £18 for a limited time

Amazon slashes price of iconic £60 Elizabeth Arden perfume to £18 for a limited time

  • 19.03.2025 12:21
  • ok.co.uk
  • Keywords: Amazon, Elizabeth Arden

Amazon is offering the iconic Elizabeth Arden Red Door perfume for £18, down from £60, for a limited time. This classic fragrance, launched in 1989, features floral and woody notes with a 4.6-star rating, praised for its longevity and elegant design. While some find it overpowering, many appreciate its timeless appeal and lasting scent.

Amazon ReportsAMZNsentiment_satisfied

Estimated market influence

Amazon

Amazon

Positivesentiment_satisfied
Analyst rating: Strong buy

Offering a significant discount on Elizabeth Arden's perfume, which could increase sales and customer satisfaction.

Elizabeth Arden

Positivesentiment_satisfied
Analyst rating: N/A

Their product is being highlighted by Amazon's promotion, potentially boosting brand visibility and sales.

Context

Amazon Slashes Price of Elizabeth Arden Red Door Perfume

Key Facts and Data Points

  • Product: Elizabeth Arden Red Door perfume, launched in 1989.
  • Original Price: £60 for a 100ml bottle.
  • Discounted Price on Amazon: £18 (a massive 70% discount).
  • Savings: Over £42 per bottle.
  • Customer Rating: 4.6 stars based on Amazon reviews.

Product Details

  • Iconic red door-shaped bottle.
  • Fragrance notes: Floral and woody, with top notes of lily of the valley, freesia, and wild violets; heart notes include red roses, Moroccan orange flower, jasmine, and ylang ylang; base notes of oakmoss, honey, and sandalwood.

Customer Feedback

  • Positive Reviews:

    • Praises the timeless fragrance and longevity.
    • Appreciation for the iconic bottle design (unchanged for over 50 years).
    • Comments on affordability and non-overpowering scent.

  • Negative Reviews:

    • Some find the scent overpowering, using it sparingly.
    • Noted decline in fragrance quality compared to previous versions.

Market Trends and Business Insights

  • Price Sensitivity: Amazon’s aggressive discount strategy highlights consumer price sensitivity for luxury fragrances.
  • Brand Loyalty: The perfume’s long-standing popularity (nearly 40 years) underscores Elizabeth Arden’s strong brand equity.
  • Competitive Dynamics: Competitors may respond with similar promotions to retain market share.

Strategic Considerations

  • Amazon’s Move: Likely aims to drive traffic and sales in the beauty category, leveraging the product’s iconic status.
  • Customer Acquisition: The discount could attract new customers, potentially leading to repeat purchases or cross-selling opportunities.

Long-Term Effects

  • Brand Impact: Discounting a premium fragrance may affect perceived value but could also broaden market reach.
  • Market Share: Amazon’s promotion may temporarily boost its share in the perfume market, depending on competitor responses.

Regulatory and Industry Implications

  • No immediate regulatory impact noted, but frequent discounting could influence pricing strategies across the industry.