UF grad Flanders new partner at Gainesville-based marketing agency Frankel

UF grad Flanders new partner at Gainesville-based marketing agency Frankel

  • 19.03.2025 18:36
  • eu.gainesville.com
  • Keywords: AI, Startup

Ashleigh Flanders, a University of Florida grad, has become a co-owner at Frankel, bringing her strategic mindset and storytelling skills to drive growth in higher education marketing.

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Estimated market influence

Frankel

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Frankel is a Gainesville-based marketing agency that has recently transitioned leadership with Ashleigh Flanders becoming co-owner alongside founder Ryan Frankel. This change marks a pivotal moment in the company's 20-year history, aiming to expand its presence in higher education marketing and empower women in leadership roles.

WPP

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WPP is a communications and public relations firm where Ashleigh Flanders worked with high-profile clients like Hendrick’s Gin, Kellogg’s, Facebook, and Lexus. Her experience there contributed to her career growth and skills in marketing strategy.

Context

Business Insights and Market Implications Analysis

Business Transition

  • Ashleigh Flanders became a co-owner of Frankel, a Gainesville-based marketing agency, alongside founder Ryan Frankel.
  • Flanders joined Frankel in 2017 and was promoted to vice president before becoming a co-owner.

Leadership Vision

  • Flanders aims to drive sustainable growth for Frankel while expanding its presence in higher education marketing.
  • She seeks to elevate the agency's reputation, positioning it as a "powerhouse" in the industry rather than a "best-kept secret."

Market Expansion

  • Focus on higher education marketing suggests an untapped market opportunity for Frankel.
  • Flanders' background in storytelling and research aligns with innovative marketing strategies.

Competitive Edge

  • Her experience at WPP, working with high-profile clients like Hendrick’s Gin and Facebook, brings valuable industry connections and expertise to Frankel.
  • Emphasis on collaboration and mentorship, particularly for women in leadership roles, aligns with growing diversity trends in the marketing industry.

Industry Impact

  • Flanders' leadership marks a pivotal moment in Frankel's 20-year history, signaling a shift toward strategic growth and innovation.
  • Her focus on representation and empowerment could influence broader perceptions of leadership in the marketing field.