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Data Protection Commission to keep Meta AI features under review

Data Protection Commission to keep Meta AI features under review

  • 20.03.2025 06:24
  • rte.ie
  • Keywords: AI, Meta

Meta is rolling out AI chatbot features across its European platforms, while the Irish Data Protection Commission continues to review their compliance with EU regulations, particularly focusing on unanswered questions about WhatsApp. Meta emphasizes that AI tools can only access shared messages and will be rolled out in six languages initially, aiming for US-style parity over time.

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Estimated market influence

Meta

Meta

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Analyst rating: Strong buy

The DPC is reviewing Meta AI's features and has raised concerns about WhatsApp.

WhatsApp

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Analyst rating: N/A

The DPC has open questions regarding WhatsApp's use of Meta AI, particularly concerning message encryption.

Context

Analysis of Meta's AI Rollout in Europe: Business Insights and Market Implications

Overview

  • Meta announced the European rollout of its AI features across Facebook, Instagram, WhatsApp, and Messenger as an AI chatbot assistant.
  • The rollout will begin this week in 41 European countries, including EU member states.

Regulatory Scrutiny

  • The Irish Data Protection Commission (DPC) is leading the review of Meta's AI features alongside other EU data watchdogs.
  • Open questions remain regarding WhatsApp's compliance with user privacy and data protection regulations.
  • DPC Deputy Commissioner Graham Doyle emphasized ongoing engagement with WhatsApp to address unresolved issues.

User Privacy and Security

  • WhatsApp clarified that Meta AI can only access messages shared directly with the AI, while personal messages remain end-to-end encrypted.
  • This ensures no third party, including WhatsApp, can view private conversations.

Market Expansion

  • Meta AI will initially focus on an intelligent chat function across six European languages as a first step.
  • The company aims to achieve parity with its U.S. launch (2023) and expand offerings over time.
  • Meta acknowledged delays in Europe due to navigating the complex regulatory environment.

Competitive Dynamics

  • Meta is leveraging AI to enhance user engagement and compete with other tech giants like Google, Apple, and Microsoft in the EU market.
  • The rollout highlights Meta's strategic focus on European markets despite regulatory challenges.

Strategic Considerations

  • Meta's delayed entry into Europe underscores the importance of compliance with stringent EU data protection laws (e.g., GDPR).
  • Collaborative efforts with regulators aim to ensure compliance while maintaining innovation and user access to AI features.

Long-Term Implications

  • The European rollout sets a precedent for AI deployment across the EU, influencing future regulatory frameworks.
  • Success in Europe could position Meta as a leader in AI-driven messaging platforms, enhancing its competitive edge globally.