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WhatsApp users in UK receive major AI upgrade months after ‘hated’ US launch that made people want to quit the app

WhatsApp users in UK receive major AI upgrade months after ‘hated’ US launch that made people want to quit the app

  • 20.03.2025 06:49
  • thesun.co.uk
  • Keywords: AI, WhatsApp, Meta AI, Market Growth

Meta's AI feature for WhatsApp was initially launched in the US with mixed reception, leading users to consider quitting. Now, Meta is rolling out the AI in the UK and other countries, but many users find it intrusive and are seeking an option to disable it.

Meta ServicesMETAsentiment_dissatisfied

Estimated market influence

Meta

Meta

Negativesentiment_dissatisfied
Analyst rating: Strong buy

Launched Meta AI in the US and rolled it out to WhatsApp, Facebook, and Instagram in multiple countries. Users found the AI feature annoying and wanted to disable it.

WhatsApp

Negativesentiment_dissatisfied
Analyst rating: N/A

Received a major AI upgrade from Meta, but users expressed dissatisfaction with the new feature, leading to potential loss of user base if not addressed.

Context

Analysis of WhatsApp AI Rollout in the UK: Business Insights and Market Implications

Key Facts and Data Points

  • Rollout Details:

    • Meta AI was launched in the US in 2023.
    • Rolled out to WhatsApp users in the UK and over 60 other countries.
    • Appears as a blue circle icon on WhatsApp's home screen.

  • Features:

    • Offers AI search and intelligent chat capabilities, similar to ChatGPT.
    • Available in group chats on WhatsApp, with plans for Facebook Messenger and Instagram DMs.
    • Users can summon Meta AI by typing @MetaAI or forwarding messages.

User Feedback

  • Negative Reactions:
    • Described as "annoying" and unnecessary.
    • Some users expressed frustration: "Why the hell do we need an AI in a chat app?"
    • Requests for an option to disable Meta AI or switch to other apps.

Market Implications

  • Competitive Landscape:

    • Competitors like Telegram and Signal offer optional AI features without negative feedback.
    • Risk of losing market share if users migrate to alternatives due to forced AI integration.

  • Regulatory Concerns:

    • Potential scrutiny over data usage and privacy with AI integration.

Long-Term Effects

  • User Experience:
    • Forced AI adoption may alienate users, risking trust and loyalty.
    • Balancing innovation with user preferences is critical for long-term success.

Strategic Considerations

  • Meta's Approach:

    • Need to address user concerns by offering optional AI features or disablement options.
    • Focus on transparency regarding data usage to maintain trust.

  • Competitive Dynamics:

    • Risk of being perceived as "feature-cluttered" compared to competitors.
    • Opportunity to differentiate through user-centric AI implementation.

Conclusion

The rollout of Meta AI in the UK highlights the challenges of integrating advanced features into established platforms. While AI offers potential benefits, its forced adoption has sparked backlash, posing risks to WhatsApp's market position. To mitigate these effects, Meta should prioritize user preferences and consider making AI optional, ensuring it aligns with broader market trends and competitive dynamics.