open_in_newOriginal article
2025 iPad 11 vs M1 iPad Air: Newer isn't always better

2025 iPad 11 vs M1 iPad Air: Newer isn't always better

  • 20.03.2025 15:00
  • appleinsider.com
  • Keywords: Success, Success

The newer 2025 iPad 11 doesn't offer significant improvements over the older M1 iPad Air, which provides better performance and remains a cost-effective choice when refurbished.

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Apple

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Analyst rating: Buy

The article discusses the comparison between Apple's 2025 iPad 11 and M1 iPad Air, highlighting that the older model is often a better value despite being three years old.

Expercom

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Analyst rating: N/A

Expercom offers exclusive pricing on Apple's 2025 models as mentioned in the article.

Context

Analysis of 2025 iPad 11 vs M1 iPad Air: Business Insights and Market Implications

Key Specifications Comparison

  • Price:

    • 2025 iPad 11 (starting at $349)
    • M1 iPad Air (refurbished starting at $499 for 64GB, $649 for 256GB)

  • Screen Size:

    • 2025 iPad 11: 11 inches
    • M1 iPad Air: 10.9 inches

  • Processor:

    • 2025 iPad 11: A16 chip
    • M1 iPad Air: M1 chip (8-core CPU, 7-core GPU)

  • Storage Options:

    • 2025 iPad 11: 128GB, 256GB, 512GB
    • M1 iPad Air: 64GB, 256GB

  • Weight and Thickness:

    • 2025 iPad 11: Slightly heavier (1.05 lbs vs 1.02 lbs) and thicker (0.28 inches vs 0.24 inches)

Performance Analysis

  • Geekbench Scores:

    • Single-core: iPad 11 (2,412) vs M1 iPad Air (2,288)
    • Multi-core: iPad 11 (6,202) vs M1 iPad Air (8,248)

  • Metal Score:

    • iPad 11: 22,721
    • M1 iPad Air: 32,193

  • Apple Intelligence Support:

    • M1 iPad Air supports Apple Intelligence; A16 chip in iPad 11 does not.

Market Implications

  • Consumer Value Proposition:

    • The M1 iPad Air offers better performance (multi-core tasks) at a comparable or refurbished price point.
    • The 2025 iPad 11 struggles to justify its premium due to minimal improvements over the older model.

  • Competitive Dynamics:

    • Apple risks cannibalization of higher-end sales with its pricing strategy for the 2025 iPad 11.
    • The M1 iPad Air remains a strong contender in the mid-range tablet market, particularly for users prioritizing performance.

Strategic Considerations

  • Product Line Positioning:
    • Apple may need to reevaluate its entry-level product positioning to avoid redundancy and better differentiate its lineup.
    • The success of the 2025 iPad 11 hinges on its ability to appeal to budget-conscious consumers who prioritize newer hardware over performance.

Long-Term Effects

  • Impact on Second-Hand Market:
    • Refurbished M1 iPad Airs could see increased demand as consumers seek better value.
    • The 2025 iPad 11 may struggle to maintain market share unless it offers significant innovation beyond its predecessor.

Conclusion

The 2025 iPad 11 fails to deliver substantial improvements over the three-year-old M1 iPad Air, making the latter a more compelling choice for performance-conscious buyers. Apple must address pricing and differentiation in its tablet lineup to avoid market saturation and maintain its competitive edge.