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Apple Is Losing Over $1 Billion per Year on Streaming Service, Has 45 Million Apple TV+ Subscribers (Report)

Apple Is Losing Over $1 Billion per Year on Streaming Service, Has 45 Million Apple TV+ Subscribers (Report)

  • 20.03.2025 19:54
  • msn.com
  • Keywords: Price Increase, Subscription

Apple's Apple TV+ streaming service loses over $1 billion annually, with 45 million subscribers, while Plex raised its subscription prices and introduced a Remote Watch Pass for away-from-home streaming.

Apple NewsApple ServicesApple ReportsAAPLsentiment_dissatisfied

Estimated market influence

Apple

Apple

Negativesentiment_dissatisfied
Analyst rating: Buy

Losing over $1 billion annually on streaming service Apple TV+ despite spending $4.5 billion on content yearly.

Plex

Positivesentiment_satisfied
Analyst rating: N/A

Increasing subscription prices to address rising costs and improve services, with a new mobile app experience upcoming.

Context

Analysis of Streaming Service Industry Insights

Apple's Streaming Business

  • Annual Loss: Apple is losing over $1 billion annually on its Apple TV+ streaming service.
  • Content Spending: The company spends approximately $4.5 billion annually on content, down from $5 billion in previous years.
  • Subscribers: Apple TV+ has about 45 million subscribers, though exact figures are not disclosed publicly.
  • Revenue Context: Apple's total revenue for the fiscal year 2024 was $391 billion, with a net profit of $93.7 billion. The streaming service is part of its Services segment, which saw a 14% year-over-year revenue increase.
  • Market Position: Apple TV+ competes with other premium services like Netflix and Disney+. Its lack of an ad-supported tier sets it apart but may limit subscriber growth.

Plex's Pricing Strategy and Service Changes

  • Price Hike: Plex is increasing its subscription prices:
    • Monthly Plex Pass from $5 to $6.
    • Annual Plex Pass from $40 to $70.
    • Lifetime Pass from $120 to $250.
  • Effective Date: The new pricing will take effect starting April 29, 2025. Existing Lifetime Pass holders are unaffected.
  • Remote Playback Changes: Free remote playback will be discontinued. Users will need a Plex Pass or a new $2/month Remote Watch Pass to stream away from home.
  • Local Streaming: Local network streaming on mobile devices will soon be free, eliminating the current one-minute limit.
  • Rationale: The price increases aim to address "rising costs" and improve service delivery. This is Plex's first price hike in 10 years, contrasting with frequent hikes by competitors like Netflix.

Market Implications

  • Competitive Dynamics: Apple's high content spending and premium pricing may strain subscriber growth, while Plex's strategy shift could impact user loyalty but align with long-term sustainability goals.
  • Strategic Considerations: Both companies are navigating the challenging streaming landscape, balancing content investment, subscription pricing, and service features to retain users.
  • Long-Term Effects: Apple's focus on original content may drive short-term losses but could yield long-term brand value. Plex's changes aim to ensure service quality and sustainability.
  • Regulatory Impact: No immediate regulatory issues are highlighted, but pricing strategies may attract scrutiny in highly competitive markets.

Key Takeaways

  • Apple's streaming business remains unprofitable despite significant investment, while Plex is adjusting its model to address operational costs and improve user experience.
  • Both companies face challenges in retaining subscribers and differentiating their services in a crowded market.