open_in_newOriginal article
Shocking Streaming Report Reveals How Much Money Apple Loses On Apple TV+

Shocking Streaming Report Reveals How Much Money Apple Loses On Apple TV+

  • 20.03.2025 15:36
  • decider.com
  • Keywords: Apple, Streaming, Apple TV+, Apple Music, Apple News+, Apple Books, Apple Fitness, Apple Pay

Apple is losing $1 billion annually on Apple TV+, spending $5 billion since its 2019 launch. With 45 million subscribers, it remains a smaller streamer but excels in awards.

Apple ServicesApple ReportsAAPLsentiment_dissatisfiedAAPLsentiment_satisfied

Estimated market influence

Apple

Apple

Negativesentiment_dissatisfied
Analyst rating: Buy

Losing $1 billion annually on Apple TV+

Apple

Apple

Positivesentiment_satisfied
Analyst rating: Buy

Part of Apple Services division which generated significant revenue

Context

Business Insights and Market Implications Analysis

Key Financial Figures

  • Annual Loss on Apple TV+: $1 billion annually
  • Content Spending:
    • $5 billion/year (2019–2023)
    • Reduced to $4.5 billion in recent years
  • Revenue from "Severance" Season 1: Over $200 million

Subscriber Growth and Market Position

  • Reported Subscribers: ~45 million (not confirmed by Apple)
  • Subscriber Surge: 126% increase in new subscribers between January 1–January 19, 2025

Competitive Dynamics

  • Award-Winning Content:
    • 27 Emmy nominations and 4 wins for The Morning Show
    • 14 nominations and 2 wins for Severance
  • First Streamer to Win Best Picture: Succession at the Oscars in 2022

Market Trends

  • Streaming Landscape: Apple TV+ is a smaller player but gaining traction through high-quality content.
  • Global Streaming War: Increasing competition from global streamers like Netflix and Disney+.

Strategic Considerations

  • Apple’s Financial Resilience: Part of the $100 billion+ Services division, which provides financial cushioning for losses.
  • Content Strategy: Focus on award-winning shows to justify premium pricing despite content costs.

Long-Term Effects and Regulatory Impacts

  • Potential Expansion: Apple TV+ may leverage its ecosystem (Apple Music, Apple News+, etc.) for cross-promotion.
  • Regulatory Risks: Possible scrutiny over anti-competitive practices in the streaming market.

This analysis highlights Apple’s strategic positioning in the streaming wars, balancing high-content investment with long-term brand building despite financial losses.