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Jeff Bezos And Nvidia-Backed Perplexity AI Eyes $18 Billion Valuation In New Funding Round — Doubling In Just 4 Months

Jeff Bezos And Nvidia-Backed Perplexity AI Eyes $18 Billion Valuation In New Funding Round — Doubling In Just 4 Months

  • 21.03.2025 11:25
  • benzinga.com
  • Keywords: AI, Startup, Market Growth

Perplexity AI, backed by Jeff Bezos and Nvidia, is seeking $1 billion in funding, valuing it at $18 billion—up from $9 billion four months ago. The surge reflects strong investor interest in AI search technologies, though concerns over content attribution have led to partnerships with media companies.

Amazon NewsNVDAsentiment_satisfiedSOBKYsentiment_satisfiedAAPLsentiment_dissatisfied

Estimated market influence

Perplexity AI

Positivesentiment_satisfied
Analyst rating: N/A

Perplexity AI is a startup focused on AI search and agent-based technologies. It has received significant investments from major companies like Amazon, Nvidia, SoftBank, and Jeff Bezos. The company's valuation has surged to $18 billion in just four months, reflecting high investor demand for AI technologies.

Amazon.com Inc.

Positivesentiment_satisfied
Analyst rating: N/A

Amazon.com Inc., through its founder Jeff Bezos, has invested in Perplexity AI, contributing to the company's rapid growth and high valuation.

Nvidia Corp.

Nvidia Corp.

Positivesentiment_satisfied
Analyst rating: Strong buy

Nvidia Corp. is a major backer of Perplexity AI, supporting its advancements in AI technologies which have led to significant market expansion.

SoftBank Corp.

SoftBank Corp.

Positivesentiment_satisfied
Analyst rating: —

SoftBank Corp. has partnered with Perplexity AI by becoming an authorized reseller, enhancing the company's distribution and adoption in Japan through its extensive sales network.

OpenAI

Neutralsentiment_neutral
Analyst rating: N/A

While OpenAI is mentioned as a benchmark for Perplexity AI's valuation, it does not directly influence the story beyond providing context on high-value AI companies.

Apple Inc.

Apple Inc.

Negativesentiment_dissatisfied
Analyst rating: Buy

Perplexity AI's CEO has criticized Apple Inc.'s delayed AI initiatives, indicating potential competition or missed opportunities in the market.

Context

Analysis of Perplexity AI's $18 Billion Valuation and Market Implications

Valuation and Growth

  • Perplexity AI is reportedly raising up to $1 billion in a new funding round, which would value the company at $18 billion, doubling its valuation from $9 billion just four months ago.
  • This rapid growth reflects surging investor demand for AI search and agent-based technologies capable of performing complex tasks.

Market Demand

  • The startup's rise aligns with the broader trend of increasing interest in AI-driven tools, particularly those focused on enhancing search capabilities and automating user tasks.
  • Perplexity AI is now valued closer to elite AI firms like OpenAI, which raised $6.6 billion in 2023.

Competitive Landscape

  • Media companies such as Forbes, Wired, and News Corp have accused Perplexity of uncredited content usage, raising concerns about intellectual property and data sourcing.
  • In response, Perplexity has launched a publisher partnership program to address these issues and improve transparency with news organizations.

Strategic Partnerships

  • SoftBank Corp. has agreed to become an authorized reseller of Perplexity Enterprise Pro in Japan, leveraging its 7,000-member sales team to boost adoption.
  • This partnership underscores Perplexity's strategic focus on expanding its enterprise customer base and global reach.

Industry Impact

  • The company's rapid ascent highlights the growing competition in the AI search space, with major tech players like Apple Inc. also making strides in AI capabilities.
  • Perplexity's CEO has praised Apple's AI advancements, signaling potential collaboration opportunities while acknowledging competitive pressures.

Long-term Effects

  • The $18 billion valuation positions Perplexity as a key player in the AI race, with implications for innovation, market share, and future funding rounds.
  • The company's ability to navigate regulatory scrutiny and maintain investor confidence will be critical for sustaining its growth trajectory.

Regulatory Considerations

  • While no specific regulations are mentioned, the concerns raised by media companies suggest that data sourcing practices and intellectual property rights may come under increased scrutiny in the AI industry.

This analysis underscores Perplexity AI's pivotal role in the evolving AI landscape, emphasizing both its opportunities for growth and the challenges it must address to solidify its position as a leader in AI search and agent-based technologies.