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Tesla hit by record trade-ins as Elon Musk’s DOGE ties sparks outrage

Tesla hit by record trade-ins as Elon Musk’s DOGE ties sparks outrage

  • 21.03.2025 17:22
  • timesofindia.indiatimes.com
  • Keywords: Protest, Vandalism

Tesla faces record vehicle trade-ins due to outrage over Elon Musk’s political ties and DOGE involvement, with protests, vandalism, and declining sales impacting the brand.

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Estimated market influence

Tesla

Tesla

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Analyst rating: Neutral

Protests and vandalism against Tesla due to Elon Musk's political involvement led to a significant rise in vehicle trade-ins and decline in sales.

Edmunds

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Analyst rating: N/A

Edmunds provided data showing the increase in Tesla trade-ins, which negatively impacted Tesla's sales.

Context

Analysis and Summary: Tesla Trade-Ins and Market Implications

Overview

  • Record Trade-In Surge: Tesla vehicles from 2017 and newer accounted for 1.4% of all traded-in vehicles until March 15, up from 0.4% in the same period last year.
  • Protest Impact: Activists protesting Elon Musk's political ties (DOGE and Trump inauguration) have led to vehicle burnings, showroom vandalism, and social media backlash.

Market Trends

  • Sales Decline: Tesla sales dropped significantly across Europe, with some countries reporting declines of over 40%.
  • Cybertruck Struggles: Cybertruck sales fell short of projections, with 46,096 units recalled due to safety concerns.
  • Brand Image Damage: The "Tesla Takedown" protests have hurt Tesla's reputation, with customers distancing themselves from the brand.

Competitive Dynamics

  • Rising Backlash: Competitors may capitalize on Tesla's image crisis. Potential buyers considering alternatives like Ford or GM could shift preferences.
  • Social Media Influence: Negative sentiment on social media and viral protests (e.g., vehicle burnings) amplify the impact on consumer trust.

Strategic Considerations

  • Damage Control Needed: Tesla must address Musk's public image issues and political ties to retain customer loyalty.
  • Customer Relations: Improved communication and transparency could help mitigate the backlash and stabilize sales.
  • Long-Term Effects: The sustained decline in trade-ins and sales may impact Tesla's global market share and growth projections.

Regulatory and Industry Implications

  • Potential Scrutiny: While not explicitly mentioned, regulatory bodies may investigate Musk's political ties or Tesla's business practices under public pressure.
  • Industry Shifts: The crisis could accelerate competition in the EV market as other brands position themselves as more socially responsible.

Key Takeaways

  • Immediate Impact: Sustained trade-in surge and sales decline signal a critical juncture for Tesla.
  • Long-Term Risks: If not addressed, the backlash could have lasting effects on brand value and market leadership in the EV sector.