Five People Who Could Run Tesla Better Than Elon Musk

Five People Who Could Run Tesla Better Than Elon Musk

  • 21.03.2025 17:32
  • forbes.com
  • Keywords: Electric Vehicles, Leadership

The article explores potential successors for Elon Musk at Tesla, including JB Straubel, Tom Zhu, Stella Li, John Krafcik, and José Muñoz, highlighting their qualifications despite challenges in replacing Musk's influence.

Tesla NewsTesla ServicesTSLAsentiment_dissatisfiedBYDDYsentiment_dissatisfiedGOOGLsentiment_neutralHYMTFsentiment_dissatisfiedNSANFsentiment_neutralTOYOFsentiment_neutralGMsentiment_neutral

Estimated market influence

Tesla

Tesla

Negativesentiment_dissatisfied
Analyst rating: Neutral

The article discusses the potential leadership vacuum at Tesla if Elon Musk were to step down, highlighting challenges such as declining sales and competition from Chinese companies like BYD.

SpaceX

Positivesentiment_satisfied
Analyst rating: N/A

Musk's effective leadership at SpaceX is noted, with Gwynne Shotwell running the company day-to-day.

DOGE

Neutralsentiment_neutral
Analyst rating: N/A

Musk's involvement in DOGE is mentioned briefly without specific impact on Tesla.

BYD

BYD

Negativesentiment_dissatisfied
Analyst rating: Strong buy

BYD is a competitor to Tesla, particularly in battery technology and electric vehicles.

Waymo

Neutralsentiment_neutral
Analyst rating: N/A

Mentioned as a competitor in the robotaxi business.

Redwood Materials

Positivesentiment_satisfied
Analyst rating: N/A

JB Straubel, a potential successor, is CEO of Redwood Materials and a Tesla board member.

Kaibo Engineering Group

Neutralsentiment_neutral
Analyst rating: N/A

Tom Zhu's previous employer, mentioned in his background.

Alphabet Inc.

Alphabet Inc.

Neutralsentiment_neutral
Analyst rating: Buy

John Krafcik previously worked at Alphabet's Waymo division.

Hyundai Motor

Hyundai Motor

Negativesentiment_dissatisfied
Analyst rating: Strong buy

A competitor to Tesla in the EV market, with José Muñoz as CEO.

Nissan

Nissan

Neutralsentiment_neutral
Analyst rating: Sell

José Muñoz's previous employer.

Toyota

Toyota

Neutralsentiment_neutral
Analyst rating: Buy

Mentioned in relation to NUMMI plant sold to Tesla.

General Motors

General Motors

Neutralsentiment_neutral
Analyst rating: Buy

NUMMI was a joint venture with GM, now part of Tesla's facilities.

Context

Analysis: Five Potential Successors to Lead Tesla Better Than Elon Musk

Key Facts and Data Points:

  • Tesla's Market Cap: $770 billion
  • Elon Musk's Role: CEO, Technoking, and largest shareholder
  • Dependence on Musk: Tesla’s value is heavily tied to Musk’s persona as a visionary leader
  • Current Leadership Challenges:
    • Declining sales
    • Threatened tech edge by Chinese competitors (e.g., BYD)
    • Lagging behind Waymo in robotaxi business

Potential Successors and Their Qualifications:

1. JB Straubel

  • Role: Co-founder of Tesla, former CTO, current CEO of Redwood Materials
  • Strengths:
    • Intimate knowledge of Tesla’s history and operations
    • Technical expertise in battery technology and Gigafactory development
  • Implications:
    • Seen as the most qualified successor due to his engineering background and leadership experience
    • A low-key, calm personality could stabilize Tesla’s image

2. Tom Zhu

  • Role: Senior Vice President of Automotive Operations at Tesla (China)
  • Strengths:
    • Oversaw the successful Shanghai plant, critical to Tesla’s profitability
    • Deep understanding of the Chinese EV market and supply chain
  • Implications:
    • His leadership in China makes him a key asset for maintaining profitability in the region
    • Potential as de facto COO due to Musk’s reduced involvement

3. Stella Li

  • Role: Executive Vice President at BYD, head of Americas operations
  • Strengths:
    • Expertise in international EV expansion (Latin America)
    • Familiarity with Chinese market dynamics and supply chain
  • Implications:
    • Her background at BYD could provide competitive insights but may create conflicts of interest
    • Charismatic leadership style aligns with Tesla’s need for strong public relations

4. John Krafcik

  • Role: Former CEO of Waymo, board member at Rivian and Daimler Truck
  • Strengths:
    • Extensive experience in autonomous vehicles and robotaxis
    • Strong engineering and manufacturing background
  • Implications:
    • His expertise in AI and robotics aligns with Musk’s vision for Tesla as an AI/robotics giant
    • Potential to bring stability and innovation from his tenure at Waymo

5. José Muñoz

  • Role: CEO of Hyundai Motor
  • Strengths:
    • Proven leadership in global automotive operations
    • Experience with EV production and market expansion
  • Implications:
    • His background at Nissan and Toyota provides a competitive edge
    • Leadership outside Tesla could make him a less likely candidate but still viable

Market Trends and Business Impact:

  • Declining Sales: Tesla’s Q3 2023 sales dropped by x% compared to previous quarters
  • Chinese Competition: BYD is rapidly closing the gap in EV tech and market share
  • Robotaxi Race: Waymo leads in autonomous vehicle technology, while Tesla trails behind

Competitive Dynamics:

  • Internal Challenges:
    • Lack of a clear leadership bench at Tesla (no president, COO, or EVP)
    • High dependency on Musk’s vision and persona for company valuation
  • External Pressure:
    • Investor concerns about succession planning and leadership stability
    • Analyst warnings about the risks of over-reliance on a single leader

Strategic Considerations:

  • Potential Succession Risks:
    • Any successor would face immense pressure to maintain Musk’s legacy while navigating complex global markets
    • Regulatory scrutiny could intensify under new leadership
  • Long-Term Effects:
    • A stable successor could transition Tesla into a sustainable AI/robotics giant
    • Instability could lead to further market valuation declines and investor loss of confidence

Conclusion:

The text highlights the critical need for strong succession planning at Tesla, given its massive market cap and dependence on Musk’s leadership. While potential successors like JB Straubel and Tom Zhu have the technical and operational expertise needed, they would face significant challenges in maintaining Musk’s vision and legacy. The lack of a clear leadership bench underscores the risks of over-reliance on a single visionary leader, with potentially severe market implications for Tesla’s future.