Business Insights and Market Implications Analysis

Key Investment Activity

One Day In July LLC:
- Reduced holdings in Amazon.com by 10.0% in Q4.
- Sold 1,299 shares, ending with 11,667 shares worth $2,560,000.
Other Institutional Investors:
- AMF Tjanstepension AB: Increased holdings by 44.3%, now owning 2,641,401 shares ($492,172,000).
- Swedbank AB: Increased holdings by 1.4%, now owning 13,335,826 shares ($2,484,864,000).
- Sassicaia Capital Advisers LLC: New position valued at $279,000.
- Howard Capital Management Group LLC: Increased holdings by 0.3%, now owning 356,539 shares ($66,434,000).
- Meridian Management Co.: Increased holdings by 27.6%, now owning 33,460 shares ($6,235,000).
Institutional Ownership: 72.20% of Amazon.com stock is owned by institutional investors.

VP Sale:
- Sold 8,833 shares on February 21st at an average price of $222.47, totaling $1,965,077.51.
- Post-sale ownership: 119,780 shares ($26,647,456.60).
- Decrease in position: 6.87%.
CEO Sale:
- Sold 27,500 shares on February 12th at an average price of $230.27, totaling $6,332,425.00.
- Post-sale ownership: 497,067 shares ($114,459,618.09).
- Decrease in position: 5.24%.
Total Insider Sales: 102,298 shares sold in the last quarter, valued at $22,871,828.
Insider Ownership: 10.80% of company stock owned by insiders.

Analyst Sentiment:
- Two ratings as "Hold," forty-two as "Buy," and one as "Strong Buy."
- Consensus rating: "Moderate Buy".
- Average price target: $260.65.
Recent Rating Changes:
- Scotiabank: Increased price target to $306.00 (from $246.00), "Sector Outperform."
- Loop Capital: Increased price target to $285.00 (from $275.00), "Buy."
- Barclays: Increased price target to $265.00 (from $235.00), "Overweight."
- Rosenblatt Securities: Increased price target to $287.00 (from $236.00), "Buy."
- Phillip Securities: Downgraded to "Moderate Buy" from "Strong-Buy."

Stock Price: Amazon.com opened at $196.21 on Friday, with a 12-month low of $151.61 and high of $242.52.
Financial Metrics:
- P/E ratio: 35.48.
- Price-to-Earnings-Growth (PEG) ratio: 1.50.
- Beta: 1.19.
- Quick ratio: 0.87, Current ratio: 1.06, Debt-to-equity ratio: 0.18.
Market Capitalization: $2.08 trillion.

Amazon.com reported EPS of $1.86 for the latest quarter, beating estimates of $1.52.
Return on equity (ROE): 24.25%.
Net margin: 9.29%.
Analysts expect EPS of $6.31 for the current fiscal year.

Amazon.com operates in three core segments: North America, International, and AWS (Amazon Web Services).
Revenue streams include consumer products, advertising, subscriptions, device manufacturing (Kindle, Fire tablets, Echo), and media content.
Market leadership in e-commerce and cloud services positions the company for sustained growth, but competition and regulatory scrutiny remain key risks.

Amazon faces intense competition globally across its core businesses, particularly from tech giants like Google, Apple, and Microsoft in cloud services.
The company’s ability to innovate and expand into new markets will be critical to maintaining its competitive edge.

Regulatory Risks: Antitrust scrutiny in the U.S. and Europe could impact AWS and e-commerce operations.
Long-Term Growth: Amazon’s focus on AWS, subscription services, and digital content positions it for sustained growth, but execution risks remain.

The mixed signals from institutional investors and insider sales suggest cautious optimism.
Positive analyst sentiment and strong earnings performance indicate potential upside, but investors should monitor regulatory developments and competitive dynamics.