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The New Secret to Finding a Cheap Mac

The New Secret to Finding a Cheap Mac

  • 23.03.2025 12:51
  • uk.pcmag.com
  • Keywords: Success, Success

Apple has discontinued its M2 and M3 MacBook Airs, replacing them with the new M4 model priced at $999. While older models are available from retailers at discounted prices, Apple's focus on the M4 highlights its strategy to push higher-end products while maintaining budget options through limited-time deals.

Apple Products

Estimated market influence

Context

Analysis: The New Secret to Finding a Cheap Mac

Overview

  • Apple has discontinued its M2 and M3 MacBook Air models, shifting focus to the new M4 MacBook Air.
  • The M4 MacBook Air is priced at $999, with improved specs and efficiency.

Key Facts and Data Points

  • M4 MacBook Air:

    • Starts at $999 with 16GB unified memory and a 256GB SSD.
    • Built on TSMC’s refined 3nm process, improving yields and reducing costs.

  • M1 MacBook Air:

    • Available exclusively through Walmart for $699 (or $629 on sale).
    • Features 8GB of memory and a 256GB SSD.

  • Mac mini:

    • Priced at $599, offering 16GB unified memory and a 256GB SSD.
    • Requires external display, keyboard, and mouse.

  • M2 and M3 MacBook Airs:

    • Limited availability from third-party retailers (e.g., $799 for M2, $898 for M3).
    • Supplies are finite and may not return once depleted.

Market Trends

  • Apple is prioritizing the M4 MacBook Air to maximize interest in its latest product.
  • The discontinuation of M2 and M3 models reflects challenges in manufacturing older chip generations (e.g., TSMC’s lower yields for M3).
  • The market shift creates a clear price gap between entry-level ($699) and mid-tier ($999) MacBook Airs.

Competitive Dynamics

  • Apple’s Strategy:

    • Focuses on premium products like the M4 MacBook Air to drive higher margins.
    • Uses limited availability of older models (M2, M3) to create urgency in sales.

  • Consumer Choices:

    • The M1 MacBook Air remains a strong budget option for basic tasks.
    • The M4 MacBook Air offers better performance for photo editing, video work, and gaming.

Strategic Considerations

  • Apple’s move to discontinue older models aligns with its strategy of pushing newer, more capable products.
  • The $699 price point for the M1 MacBook Air may eventually be phased out as macOS updates require newer hardware.

Long-Term Effects and Regulatory Impacts

  • Supply Chain Challenges:

    • TSMC’s manufacturing issues highlight risks in semiconductor production.

  • Consumer Loyalty:

    • Apple’s focus on premium products may encourage long-term upgrades to higher-end Macs.

  • Regulatory Environment:

    • No immediate regulatory impacts noted, but future updates to macOS could influence demand for older models.

Conclusion

Apple’s shift to the M4 MacBook Air reflects a strategic pivot toward newer, more efficient hardware. While this creates opportunities for premium sales, it also leaves gaps in the budget market that may challenge consumer satisfaction. Third-party retailers offer limited options for older models, but these will likely disappear over time.