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ProMotion again reported to come to the base iPhone 17

ProMotion again reported to come to the base iPhone 17

  • 23.03.2025 13:05
  • appleinsider.com
  • Keywords: ProMotion, iPhone 17

Rumor suggests the base iPhone 17 may feature ProMotion display, as reported by Bloomberg. This would mark a shift from reserving the tech for Pro models since 2017, offering faster response times and potential Always On display without significant battery drain.

Apple Reports

Estimated market influence

Context

Analysis of ProMotion in iPhone 17 Base Models

Key Facts

  • ProMotion Display: Apple's ProMotion technology, known for faster refresh rates (up to 120Hz) and improved responsiveness, is rumored to be included in the base iPhone 17 models.
  • Historical Context:
    • Introduced in 2017 with the iPad Pro.
    • Brought to iPhone Pro models starting in 2021.
    • Typically takes several years for Apple to trickle down features to non-Pro models (e.g., Always On display introduced in 2022).
  • Battery Efficiency:
    • ProMotion adjusts refresh rates dynamically, reducing battery drain when not needed (e.g., 10Hz in idle states).
  • Always On Display: Enabled by ProMotion, this feature allows the iPhone to act as a digital clock without waking up the screen.
  • ** Rumored Release**: Expected in 2024 with the iPhone 17 lineup.

Market Implications

  • Consumer Appeal:
    • Base models may attract price-sensitive customers seeking premium features at lower prices.
    • Could increase average selling prices (ASPs) for base models, as consumers perceive higher value.
  • Competitive Landscape:
    • May reduce differentiation between Pro and non-Pro models, potentially impacting margins on premium devices.
    • Competitors like Samsung and Google may accelerate similar feature rollouts to maintain competitiveness.

Competitive Dynamics

  • Apple's Trickle-Down Strategy: Apple has historically introduced new features in Pro models before expanding them to base models. This strategy ensures high margins initially while broadening market reach later.
  • Potential Market Share Impact:
    • Could strengthen Apple's position in mid-tier markets, where Android competitors often dominate with similar or better specs at lower prices.

Strategic Considerations

  • Cost Efficiency:
    • Standardizing ProMotion across all models could reduce manufacturing complexity and costs for Apple.
    • However, the long wait time (four years for ProMotion) may signal strategic intent to maintain premium pricing on higher-tier models.
  • Innovation Leadership:
    • If confirmed, this move would reinforce Apple's reputation as an innovation leader, even if features are rolled out gradually.

Long-Term Effects

  • Battery Life Improvements: Widespread adoption of ProMotion could lead to better battery life across the iPhone lineup.
  • Regulatory Considerations:
    • Unlikely in the short term, but long-term feature parity across models may draw regulatory scrutiny for anti-competitive practices.

Conclusion

The rumored inclusion of ProMotion in base iPhone 17 models represents a strategic shift for Apple, balancing market expansion with potential margin pressures. While it could enhance consumer value and strengthen competitive positioning, the long-term implications for pricing, innovation, and market dynamics remain to be seen.