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WhatsApp developing motion photo sharing feature: Reports

WhatsApp developing motion photo sharing feature: Reports

  • 23.03.2025 13:08
  • english.mathrubhumi.com
  • Keywords: AI, Startup

WhatsApp is developing a feature to share motion photos—brief video clips with audio—as part of its latest update. The feature, first spotted in the WhatsApp for Android beta, allows users to send these clips in individual, group chats, or channels.

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Estimated market influence

WhatsApp

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WhatsApp is developing a new feature that allows users to share motion photos with audio. This feature is similar to Live Photos on iPhones and will be available in future updates for both Android and iOS users.

Context

Business Insights and Market Implications

  • Feature Development: WhatsApp is developing a motion photo sharing feature, allowing users to send brief video clips with audio captured alongside still images.

    • Availability: The feature will support individual chats, group chats, and channels across both Android and iOS platforms.
    • Current Status: Motion photos are currently static on WhatsApp but will be animated in future updates.

  • Technical Details:

    • Beta Version: The feature was spotted in WhatsApp beta for Android (version 2.25.8.12).
    • Media Picker Update: A new icon appears next to the HD button, enabling users to share motion photos directly from their devices.

  • Market Competition:

    • Competitive Edge: The feature positions WhatsApp to compete with platforms like Instagram and TikTok, which already support similar functionalities.
    • User Appeal: Motion photos cater to younger audiences seeking dynamic, engaging content in messaging apps.

  • Strategic Considerations:

    • Enhanced Engagement: The feature could boost user interaction by adding a multimedia layer to conversations.
    • Cross-Platform Compatibility: WhatsApp aims to make motion photos viewable across all devices, including those without native support.

  • Regulatory and Long-Term Implications:

    • Data Privacy: Increased video sharing may raise concerns about data privacy and storage compliance.
    • Monetization Potential: The feature could open new avenues for ads or sponsored content within the app.
    • Future Expansion: This development hints at WhatsApp's potential to expand into more interactive media formats, enhancing its appeal as a versatile communication platform.

  • Business Impact:

    • User Growth: The feature may attract users seeking innovative ways to share and consume content.
    • Data Usage: Increased video sharing could lead to higher data consumption, impacting user behavior and app performance.