open_in_newOriginal article
Big bags reclaim 'it' bag status

Big bags reclaim 'it' bag status

  • 23.03.2025 13:15
  • koreaherald.com
  • Keywords: AI, Startup

Oversized handbags are back as must-haves in fashion, driven by luxury brands and celebrities. The trend reflects a shift toward practicality and versatility, with large bags replacing the earlier popularity of small styles. Luxury brands like Miu Miu and Ferragamo have led the resurgence, with their designs gaining traction among influencers and consumers.

Alphabet Reports

Estimated market influence

Miu Miu

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Analyst rating: N/A

Miu Miu’s 2024 spring-summer collection introduced the 'overstuffed bag' style, with bags so full they couldn’t be zipped close.

Slingo

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Analyst rating: N/A

Slingo's 2025 Luxury Bag Trend Report highlights the return of the large tote bag as one of the most anticipated accessories.

Context

Business Insights and Market Implications

Overview of Trend Resurgence

  • Oversized handbags have regained popularity in the fashion industry, driven by luxury brands and consumer demand for practicality and versatility.

Luxury Brand Leadership

  • Miu Miu: Introduced "overstuffed bags" in its 2024 spring-summer collection.
  • Ferragamo’s Hug Bag:
    • Debuted in 2023 with nearly 90,000 Google searches.
    • 23% increase in searches over the last three months.
    • Endorsed by celebrities like Kylie Jenner.
  • Bottega Veneta’s Andiamo Bag:
    • Known for minimalist design and signature Intrecciato weaving.
    • 20% increase in searches over the last three months.
    • Popularized by Kendall Jenner and Hailey Bieber, with over 2,000 social media posts.

Mainstream Brand Adoption

  • Coach’s Brooklyn Shoulder Bag: Experienced a 22% rise in interest.
  • Yves Saint Laurent’s Bucket Bag: Gained significant attention.

Consumer Demand Drivers

  • Post-pandemic lifestyle shifts: Consumers prioritize bags that can carry daily essentials, leading to increased demand for large, functional designs.
  • Influence of "quiet luxury" movement: Focus on minimalist design and practicality.

Competitive Landscape

  • Luxury brands are leveraging influencer marketing (e.g., K-pop idols like Jang Won-young) and celebrity endorsements to drive trends.
  • Mainstream brands are following suit, capitalizing on the demand for accessible luxury.

Market Implications

  • Shift in Consumer Preferences: From micro-mini bags to oversized, practical designs.
  • Strategic Product Development: Brands are focusing on versatile, functional designs that align with modern lifestyle needs.
  • Influence of Social Media: Platforms like Instagram and TikTok are accelerating trend adoption through influencer culture.

Long-Term Effects

  • The resurgence of oversized bags may signal a lasting shift in consumer preferences toward practical yet luxurious accessories.
  • Brands that adapt to this trend may gain a competitive edge, while those resistant could miss out on market opportunities.

Strategic Considerations

  • Luxury brands should continue investing in versatile, functional designs.
  • Mainstream brands need to balance affordability with high-quality materials and aesthetics.
  • Monitoring search trends and social media buzz will be critical for staying ahead of the curve.