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Google Pixel 10 to Feature Imagination Technologies GPU in Tensor G5 Chip

Google Pixel 10 to Feature Imagination Technologies GPU in Tensor G5 Chip

  • 23.03.2025 13:49
  • techjuice.pk
  • Keywords: Google, Imagination Technologies

Google's upcoming Tensor G5 chip for the Pixel 10 will feature an Imagination Technologies GPU, specifically the DXT-48-1536, offering enhanced graphics capabilities like ray tracing. The chip transitions to TSMC's 3nm fabrication process, promising improved performance and efficiency compared to previous models.

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Google is collaborating with Imagination Technologies to use their GPU in the Tensor G5 chip for Pixel 10.

Imagination Technologies

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Their GPU, DXT-48-1536, will be used in Google's Tensor G5 chip, enhancing graphics performance and camera capabilities.

Context

Analysis of Google Pixel 10 Featuring Imagination Technologies GPU in Tensor G5 Chip

Key Facts & Data Points

  • GPU Model: The Tensor G5 chip will feature the Imagination Technologies DXT-48-1536 GPU.
  • Previous GPU Comparison: Replaces the Arm Mali-G715 GPU used in earlier models.
  • Ray Tracing Capabilities: The new GPU introduces ray tracing capabilities, enhancing graphics performance.
  • Manufacturing Shift: Tensor G5 production transitions to TSMC using 3nm-class node fabrication technology.
  • Custom ISP Design: Google is designing a new custom image signal processor (ISP) using Arm Cortex CPU cores.
  • Hardware Improvements: Includes enhanced system-level cache, memory controller, and power modules.
  • Third-Party Interfaces: Incorporates third-party interfaces for USB, PCIe, I3C, DSI display, DisplayPort, flash storage, and LPDDR5x memory.
  • Unveiled Chipset: A new chipset named “XuanJie” is mentioned but details are undisclosed.

Market Insights & Business Implications

  • Strategic Shift in Partnerships: Google’s move to adopt Imagination Technologies GPU marks a significant shift from Arm, potentially signaling long-term strategic alignment with Imagination.
  • Enhanced Performance: The inclusion of ray tracing capabilities positions the Pixel 10 for improved graphics performance and camera technology, key differentiators in the smartphone market.
  • Manufacturing Flexibility: Transitioning to TSMC’s 3nm fabrication process indicates Google’s focus on scalability and efficiency in hardware production.
  • Competitive Dynamics: This GPU upgrade could set Google apart from competitors like Apple and Samsung, which rely heavily on their own GPU architectures.
  • Custom Hardware Development: The shift to a fully custom ISP underscores Google’s commitment to vertical integration and differentiation in imaging technology.

Long-Term Effects & Regulatory Considerations

  • Potential Market Impact: Enhanced hardware capabilities may attract premium smartphone users, boosting Google’s position in the high-end market segment.
  • Regulatory Landscape: No immediate regulatory concerns are highlighted, but future developments could face scrutiny over antitrust or intellectual property issues if Imagination Technologies becomes a dominant player.

Strategic Considerations

  • Investment in Innovation: The decision to integrate advanced GPU technology and custom ISP reflects Google’s focus on innovation to maintain competitive edge.
  • Supply Chain Diversification: Moving manufacturing to TSMC diversifies supply chain risks associated with relying on Samsung, ensuring more reliable production schedules.

This strategic pivot positions Google to leverage cutting-edge hardware advancements, potentially redefining the smartphone market landscape.