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Full list of ways to save on your Netflix subscription as costs set to rise next month

Full list of ways to save on your Netflix subscription as costs set to rise next month

  • 23.03.2025 15:55
  • thesun.co.uk
  • Keywords: Price Increase, Subscription Cost

Netflix is increasing its subscription prices next month. Customers can save by bundling with services like Sky or Virgin Media, switching to cheaper plans, adding extra members, or taking advantage of free trials.

Apple ServicesNFLXsentiment_dissatisfiedSWKSsentiment_satisfied

Estimated market influence

Netflix

Netflix

Negativesentiment_dissatisfied
Analyst rating: Buy

Netflix increased subscription prices for all plans, leading to higher costs for customers.

Sky

Sky

Positivesentiment_satisfied
Analyst rating: Neutral

Sky offers a cheaper way to access Netflix through their TV package, which includes it as part of the bundle.

Virgin Media

Positivesentiment_satisfied
Analyst rating: N/A

Virgin Media provides a cost-effective option by bundling Netflix with their services.

Amazon Prime Video

Neutralsentiment_neutral
Analyst rating: N/A

Amazon offers free trials which can help users save money, but no direct financial impact on Netflix's pricing changes.

Now TV

Neutralsentiment_neutral
Analyst rating: N/A

Now TV offers free trials for their Sky Cinema and Entertainment packages, aiding in cost-saving strategies.

Context

Analysis of Netflix Subscription Price Changes and Market Implications

Key Facts and Figures

  • Price Increases:

    • Standard (No Ads): £12.99 (up £2 from £10.99)
    • Premium: £18.99 (up £1 from £17.99)
    • Standard with Ads: £5.99 (new plan)

  • Bundle Savings:

    • Sky TV package + Netflix Premium: £11/month (vs. £18.99 standalone)
    • Annual savings via bundle: £95.88

  • Switching Plans:

    • Premium to Standard: £6/month saving
    • Premium to Standard with Ads: £13/month saving

  • TV Licence Savings:

    • Up to £169.50/year if not renewing licence

Market Trends and Business Impact

  • Competitive Dynamics:

    • Netflix faces pressure from cheaper alternatives like Sky TV bundles.
    • Competitors offering free trials (e.g., Amazon Prime Video) may attract customers.

  • Customer Response:

    • Risk of churn as some users may downgrade plans or cancel subscriptions.
    • Potential shift to ad-supported tiers or cheaper bundles.

Strategic Considerations

  • Revenue Strategy:

    • Price hikes aim to offset rising costs and maintain profitability.
    • Ad-supported tier introduces a new revenue stream.

  • Customer Retention:

    • Bundling with pay-tv services may reduce churn.
    • Free trials could help retain customers but require active management.

Long-Term Effects

  • Potential Revenue Risks:

    • Higher prices may lead to customer loss if alternatives remain cheaper.
    • Dependency on ad-supported revenue could dilute brand value.

  • Content Investment:

    • Long-term success may hinge on maintaining high-quality content to justify premium pricing.

Regulatory and Industry Implications

  • Regulatory Environment:

    • No direct mention of regulatory changes, but competition laws may impact bundling practices.

  • Industry Impact:

    • Price increases could shift market share towards cheaper alternatives or hybrid services.
    • May accelerate the trend of cord-cutting as users seek cost-effective solutions.