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Apple Watches May Get Built-In Cameras to Support AI Features

  • 23.03.2025 18:16
  • msn.com
  • Keywords: AI, Apple

Apple is developing cameras for future Apple Watches to support AI features like visual search and gesture detection. The integration aims to enhance functionality across Series and Ultra models by 2027.

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Analyst rating: Buy

Apple is working on adding cameras to the Apple Watch for AI features.

Context

Analysis of Apple Watches Adding Built-In Cameras for AI Features

Key Facts and Data Points

  • Timeframe: Apple plans to integrate cameras into the Apple Watch Series and Ultra models by 2027.
  • Models Affected: Both standard Series watches and the Ultra model will potentially include cameras.
  • Camera Placement:
    • Series: Embedded within the display, similar to front-facing iPhone lenses.
    • Ultra: Positioned near the crown and button on the side of the watch.
  • Purpose: Enable advanced AI features such as in-air hand gesture detection, enhanced spatial audio with devices like the Apple Vision Pro, and environmental monitoring for software like Apple Intelligence.

Market Implications

  • Differentiation from Competitors: As smartphone manufacturers (e.g., Google, Samsung) increasingly focus on AI, Apple's integration of cameras into watches could help maintain its competitive edge in wearable technology.
  • Ecosystem Integration: The move aligns with broader efforts to integrate AI across Apple products, enhancing functionality and user experience within its ecosystem (e.g., AirPods, Vision Pro).
  • Potential for New Use Cases: Built-in cameras may unlock new applications beyond fitness tracking, such as smart home interactions or productivity tools.

Competitive Dynamics

  • Strategic Advantage: By embedding cameras, Apple could create a unique value proposition in the wearable market, potentially attracting users seeking advanced AI features.
  • Regulatory Considerations: The integration of cameras and AI raises questions about data privacy and usage, which Apple must address to comply with regulations and maintain user trust.

Long-Term Effects

  • Expanded Functionality: Cameras could enable future innovations in health monitoring, environmental sensing, and augmented reality (AR) interactions.
  • Ecosystem Growth: This feature may drive further integration across Apple's product line, enhancing the appeal of its ecosystem to both consumers and developers.