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Samsung Galaxy A56 and Galaxy A36 hands-on: Solid mid-range phones with flagship-like features

Samsung Galaxy A56 and Galaxy A36 hands-on: Solid mid-range phones with flagship-like features

  • 23.03.2025 18:00
  • gizmochina.com
  • Keywords: Galaxy A26, Galaxy A36, Galaxy A56

Samsung's Galaxy A56 and A36 offer mid-range phones with flagship features. Both have sleek designs, AMOLED displays with 120Hz refresh rates, AI capabilities, and robust hardware. Priced affordably, they cater to users seeking high-end performance at a budget.

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The article is about Samsung's new Galaxy A series phones, specifically the A26, A36, and A56. It discusses their features, performance, and market positioning.

Context

Analysis and Summary of Samsung Galaxy A56 and Galaxy A36

Key Facts and Data Points

  • Release Date: March 23, 2025
  • Market Focus: Mid-range smartphones with flagship-like features
  • Launch Region: India
  • Galaxy A56 Price:
    • Rs 41,999 (8GB+128GB)
    • Rs 44,999 (8GB+256GB)
    • Rs 47,999 (12GB+256GB)
  • Galaxy A36 Price:
    • Rs 32,999 (8GB+128GB)
    • Rs 35,999 (8GB+256GB)
    • Rs 38,999 (12GB+256GB)

Design and Build

  • Both models feature IP67-rated dust and water resistance
  • Gorilla Glass Victus+ protection for back and display
  • A56: Metal frame; A36: Plastic frame
  • Weight: Slightly under 200 grams
  • Thickness: 7.4mm

Display

  • Both models: 6.7-inch AMOLED display with 120Hz refresh rate
  • Peak brightness: 1,900 nits (A56) vs. unspecified for A36
  • FHD+ resolution
  • Display-integrated fingerprint sensor

Performance and Software

  • Galaxy A56:
    • Exynos 1580 chip with AMD-based GPU and NPU (147 TOPS)
    • LPDDR4x RAM, UFS 3.1 storage
    • One UI 7 based on Android 15
    • Six years of OS upgrades and security patches
  • Galaxy A36:
    • Snapdragon 6 Gen 3 chip
    • LPDDR4x RAM, UFS 2.2 storage
    • Similar software features (Circle to Search, Custom Filter, Object Eraser)

Camera

  • Both models: 12MP front-facing camera with 10-bit 4K video recording
  • Galaxy A56:
    • Rear cameras: 50MP OIS + 12MP ultra-wide + 5MP macro
  • Galaxy A36:
    • Rear cameras: 50MP OIS + 8MP ultra-wide + 5MP macro

Battery and Charging

  • Both models: 5,000mAh battery with 45W fast charging
  • Galaxy S25 comparison: Smaller battery but slower charging (25W)

Connectivity and Features

  • eSIM support
  • Dual-band Wi-Fi 6
  • Bluetooth 5.3 (A56) vs. Bluetooth 5.4 (A36)
  • NFC support
  • No microSD card support

Market Implications

  • Mid-range Strategy: Samsung continues to dominate the mid-range market with premium features at accessible prices.
  • Competitive Dynamics:
    • A56 competes with high-end mid-range phones, while A36 targets budget-conscious consumers.
    • Differentiation through hardware (metal frame vs. plastic) and software features.
  • Long-term Effects:
    • Strong focus on sustainability (recycled packaging).
    • Potential to attract long-term customers with six years of OS updates.

Strategic Considerations

  • Target Audience: India’s price-sensitive consumers seeking flagship-like features.
  • Feature Differentiation: A56 offers advanced AI features and better performance, while A36 balances cost and essential features.
  • Regulatory Impact: Compliance with global standards for water/dust resistance and sustainability.

Conclusion

Samsung’s Galaxy A56 and A36 represent a strategic move to strengthen its mid-range portfolio in India. By offering flagship-like features at competitive prices, Samsung aims to solidify its market leadership while catering to diverse consumer needs.