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Apple watch is getting camera – And it’s not just for photos

Apple watch is getting camera – And it’s not just for photos

  • 24.03.2025 05:26
  • samaa.tv
  • Keywords: AI

Apple is developing a built-in camera for the Apple Watch to enhance AI capabilities. The camera could be embedded in the display for standard models and near the crown for Ultra, aligning with Apple's broader AI expansion, including features like object recognition and augmented reality assistance.

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Analyst rating: Buy

Apple is developing AI capabilities for their products including the Apple Watch and AirPods.

Context

Analysis and Summary: Apple Watch Camera Development

Key Developments

  • Target Release Year: 2027
  • Product Line: Both standard Apple Watch Series and rugged Ultra models
  • Camera Placement:
    • Standard model: Embedded within the display (similar to iPhone front-facing camera)
    • Ultra variant: Near digital crown and side button for easier scanning
  • AI Integration: Aligns with Apple’s broader AI push, including Visual Intelligence from iOS 18.1
  • Future Products: Rumored AI-powered AirPods with infrared cameras (potential 2026 launch)

Market and Industry Impact

  • Wearable Technology Innovation: Positions Apple as a leader in integrating advanced sensors into wearables.
  • Disruption Potential: Could redefine smartwatch functionality, particularly for AR/VR applications.
  • Consumer Appeal: Enhanced AI features like object identification and augmented reality assistance may attract tech-savvy users.

Competitive Landscape

  • Apple’s Strategic Edge: Focus on in-house AI tools reduces dependency on external services (e.g., OpenAI, Google AI).
  • Competitor Response: Likely to prompt other players like Google and Samsung to accelerate their own camera-integrated wearable projects.

Strategic Considerations

  • Internal AI Development: Emphasis on Visual Intelligence platform as a core feature across devices.
  • Leadership Restructuring: Recent changes in Apple’s AI division may impact development timelines and execution.

Long-term Effects

  • Augmented Reality Ecosystem: Integration with Vision Pro headset could create a seamless AR/VR experience across devices.
  • Privacy Concerns: Potential regulatory scrutiny over camera usage in wearables, particularly for real-time object recognition.

Regulatory Implications

  • Data Privacy Laws: Likely to face increased scrutiny under global data protection regulations due to advanced camera and AI features.
  • Compliance Challenges: Apple must ensure compliance with privacy laws while leveraging camera technology for AI-driven services.