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Google’s Tensor G5 SoC May Use Imagination Technologies’ GPU to Power Pixel 10 Series

Google’s Tensor G5 SoC May Use Imagination Technologies’ GPU to Power Pixel 10 Series

  • 24.03.2025 05:31
  • gadgets360.com
  • Keywords: Google, Imagination Technologies

Google’s Tensor G5 SoC may use Imagination Technologies’ DXT-48-1536 GPU for the Pixel 10 series, offering 50% improved compute and texture performance, scalable ray tracing, and RISC-V support on TSMC's 3nm process.

Alphabet Reports

Estimated market influence

Google

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Analyst rating: N/A

Google is developing the Tensor G5 SoC, which may include Imagination Technologies' GPU. This could enhance their product's graphical capabilities.

Imagination Technologies

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Analyst rating: N/A

Their GPU technology might be integrated into Google's Tensor G5 SoC, potentially boosting performance for the Pixel 10 series.

Context

Business Insights and Market Implications Analysis

Key Facts and Data Points

  • GPU Model: DXT-48-1536 GPU by Imagination Technologies
  • Performance Improvements:
    • 50% higher top-end compute performance per SPU (Scalable Processing Unit) compared to predecessor.
    • 50% higher texture performance per SPU.
  • Features:
    • Supports scalable ray tracing.
    • RISC-V firmware integration.
    • Fragment Shading Rate (FSR) for efficient ray-traced effects.
  • Fabrication Process:
    • Tensor G5 SoC may switch to TSMC's 3nm process technology, replacing Samsung Foundry’s previous process.

Market Trends and Business Impact

  • Shift in GPU Partnerships: Google’s potential collaboration with Imagination Technologies marks a strategic shift from traditional GPU suppliers, signaling a focus on customization and differentiation in mobile SoCs.
  • Performance Gains: The 50% improvement in compute and texture performance positions the Tensor G5 for enhanced graphical fidelity, potentially attracting premium smartphone users.
  • Ray Tracing Adoption: Integration of scalable ray tracing could set Google’s Pixel 10 series apart from competitors like Apple and Samsung, offering a cutting-edge graphics experience.

Competitive Dynamics

  • Against Apple and Samsung:
    • Ray tracing and RISC-V firmware adoption may help Google compete with Apple’s M-series chips and Samsung’s Exynos GPUs in terms of graphical performance and innovation.
    • The move to TSMC’s 3nm process could also improve power efficiency, aiding competition in the premium smartphone market.
  • Imagination Technologies’ Role:
    • Imagination Technologies strengthens its position in the GPU market, particularly in mobile SoCs, as it gains a high-profile client like Google.

Strategic Considerations

  • Long-Term Effects:
    • The partnership with Imagination Technologies could lead to long-term innovation in mobile GPUs, potentially influencing future generations of Tensor chips.
    • Shift to TSMC’s 3nm process may enhance Google’s ability to deliver more powerful and efficient SoCs for AI and machine learning applications.
  • Regulatory Implications:
    • No direct regulatory impacts mentioned, but the move could influence global semiconductor supply chain dynamics.

Conclusion

Google’s potential use of Imagination Technologies’ DXT-48-1536 GPU in the Tensor G5 SoC signals a strategic pivot toward innovation and differentiation in the premium smartphone market. The performance improvements and advanced features could enhance competitiveness, particularly against Apple and Samsung. Additionally, the shift to TSMC’s 3nm process underscores Google’s commitment to advancing semiconductor technology for better efficiency and performance.