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Swiggy Instamart launches 10-minute smartphone delivery in 10 cities

Swiggy Instamart launches 10-minute smartphone delivery in 10 cities

  • 24.03.2025 09:07
  • cnbctv18.com
  • Keywords: AI, Startup

Swiggy Instamart offers 10-minute smartphone delivery in 10 Indian cities, including Bengaluru and Delhi, with brands like Apple, Samsung, and OnePlus. Customers can get a 5% discount using select bank cards on orders over ₹11,499.

Apple ProductsApple ServicesAAPLsentiment_neutralMSIsentiment_neutralIBNsentiment_satisfied

Estimated market influence

Swiggy Instamart

Positivesentiment_satisfied
Analyst rating: N/A

Launched a new service for smartphone delivery in 10 cities with 10-minute delivery time.

Apple

Apple

Neutralsentiment_neutral
Analyst rating: Buy

One of the brands offering smartphones through Swiggy Instamart's service.

Samsung

Neutralsentiment_neutral
Analyst rating: N/A

One of the brands offering smartphones through Swiggy Instamart's service.

OnePlus

Neutralsentiment_neutral
Analyst rating: N/A

One of the brands offering smartphones through Swiggy Instamart's service.

Redmi

Neutralsentiment_neutral
Analyst rating: N/A

One of the brands offering smartphones through Swiggy Instamart's service.

Motorola

Motorola

Neutralsentiment_neutral
Analyst rating: Buy

One of the brands offering smartphones through Swiggy Instamart's service.

OPPO

Neutralsentiment_neutral
Analyst rating: N/A

One of the brands offering smartphones through Swiggy Instamart's service.

vivo

Neutralsentiment_neutral
Analyst rating: N/A

One of the brands offering smartphones through Swiggy Instamart's service.

realme

Neutralsentiment_neutral
Analyst rating: N/A

One of the brands offering smartphones through Swiggy Instamart's service.

ICICI Bank

ICICI Bank

Positivesentiment_satisfied
Analyst rating: Strong buy

Providing a 5% discount on orders using their credit cards, which can boost sales for both Swiggy and ICICI Bank.

Context

Analysis of Swiggy Instamart's 10-Minute Smartphone Delivery Launch

Launch Details

  • Swiggy Instamart has introduced a 10-minute delivery service for smartphones from major brands like Apple, Samsung, OnePlus, and Redmi.
  • The service is available in 10 cities: Bengaluru, Delhi, Mumbai, Chennai, Faridabad, Noida, Gurugram, Kolkata, Hyderabad, and Pune.
  • Devices offered include budget-friendly options (Redmi 14C) and premium models (iPhone 16e, Samsung M35, OnePlus Nord CE).

Market Expansion

  • Swiggy Instamart has expanded its operations to 100 cities, adding 32 new locations in 2025.
  • The platform aims to provide quick commerce solutions for a variety of products, now including smartphones.

Strategic Focus

  • The launch highlights Swiggy Instamart's focus on fast and convenient delivery, targeting tech-savvy consumers seeking instant access to the latest devices.
  • A 5% discount (up to ₹4,000) is offered for orders above ₹11,499 using ICICI Bank credit cards, aiming to attract customers with competitive pricing.

Competitive Landscape

  • This move positions Swiggy Instamart as a key player in the quick-commerce space, competing with platforms like Amazon and Flipkart in India's fast-growing e-commerce market.
  • The service caters to both budget and premium segments, making it a versatile offering in a highly competitive smartphone market.

Market Implications

  • The 10-minute delivery promise could disrupt traditional retail and online marketplaces by offering unparalleled convenience and speed.
  • This initiative may drive same-day or instant delivery trends across other e-commerce platforms, raising customer expectations for faster services.

Long-Term Effects

  • Swiggy Instamart's expansion into 100 cities signals its ambition to dominate the quick-commerce sector in India.
  • The service could influence consumer behavior by promoting instant gratification, potentially altering purchasing patterns in the electronics market.

Regulatory Considerations

  • Rapid delivery services may attract regulatory scrutiny, particularly regarding last-mile delivery standards and safety protocols for high-value products like smartphones.

This launch underscores Swiggy Instamart's strategic focus on innovation, convenience, and rapid expansion to capture a larger share of India's dynamic e-commerce market.