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iPhone 17 just tipped for this long overdue Pro feature in new report

iPhone 17 just tipped for this long overdue Pro feature in new report

  • 24.03.2025 12:36
  • tomsguide.com
  • Keywords: NoImpact, EmptyHistory

The iPhone 17 is rumored to get ProMotion, a 120Hz display upgrade previously exclusive to Pro models. This would bring smoother scrolling and animations. With other brands offering similar features at lower prices, its inclusion in the iPhone 17 seems inevitable.

Apple Reports

Estimated market influence

Context

Analysis of iPhone 17 ProMotion Rumor: Business Insights and Market Implications

Key Facts and Data Points

  • ProMotion Display: Apple's 120Hz display technology, currently exclusive to Pro models since its introduction in 2021.
  • Rumor Source: Bloomberg’s Mark Gurman confirms the iPhone 17 will feature ProMotion, enabling "smoother scrolling and animation."
  • Competitive Landscape:
    • Other brands like Samsung ($399 A53), Xiaomi ($379 Redmi Note 12 Pro), and Oppo ($200 Reno 8 Pro) offer 120Hz screens at lower price points.
  • Market Reaction: The rumor has been circulating since Ross Young’s initial report, with Gurman now reaffirming it.

Market Trends and Business Impact

  • Shift in Consumer Expectations: The omission of 120Hz on non-Pro iPhones seems outdated compared to competitors.
  • Potential Sales Impact:
    • ProMotion could attract price-sensitive consumers to the iPhone 17, enhancing its appeal.
    • Risk of cannibalization: Higher-priced models may face reduced demand if the standard model offers similar features.

Competitive Dynamics

  • Pressure on Apple: Competitors have already adopted 120Hz screens at lower price points, challenging Apple’s premium positioning.
  • Strategic Move: Introducing ProMotion to the iPhone 17 could help maintain Apple’s market share against Android competitors.

Strategic Considerations

  • Battery Life Advantage: ProMotion’s ability to drop to 10Hz could improve battery life, a key selling point for non-Pro models.
  • Product Line Coordination:
    • The iPhone 17 Air is expected to be the more exciting release, with Gurman suggesting it as a better value despite potential screen limitations.

Long-Term Effects and Regulatory Impacts

  • Consumer Perception: This move could set a new benchmark for display technology in smartphones, influencing future product launches.
  • Regulatory Considerations: No direct mention of regulatory impacts, but such moves often draw scrutiny for fair competition practices.

This analysis highlights the strategic importance of adopting ProMotion for Apple to maintain its competitive edge and meet evolving consumer expectations.