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Microsoft Adds Inline Data Protection to Edge for Business to Block GenAI Data Leaks

Microsoft Adds Inline Data Protection to Edge for Business to Block GenAI Data Leaks

  • 24.03.2025 16:43
  • thehackernews.com
  • Keywords: AI, Security

Microsoft introduced inline data protection in Edge for Business to prevent sensitive company data from being shared with generative AI tools like ChatGPT and Google Gemini. This feature enhances security by blocking data leaks through browser interactions.

Microsoft NewsMSFTsentiment_satisfied

Estimated market influence

Microsoft

Microsoft

Positivesentiment_satisfied
Analyst rating: Strong buy

Announced new inline data protection for Edge for Business to prevent GenAI data leaks. Expanded Microsoft Teams security features and introduced Security Copilot agents.

OpenAI

Negativesentiment_dissatisfied
Analyst rating: N/A

Targeted by Microsoft's new feature to block data leaks into GenAI apps like OpenAI ChatGPT.

Google

Negativesentiment_dissatisfied
Analyst rating: N/A

Targeted by Microsoft's new feature to block data leaks into Google Gemini.

DeepSeek

Negativesentiment_dissatisfied
Analyst rating: N/A

Targeted by Microsoft's new feature to block data leaks into DeepSeek.

Context

Analysis of Microsoft's Inline Data Protection for Edge Business

Market Trends

  • Generative AI Risks: Growing concern over data leaks via GenAI tools like ChatGPT and Google Gemini.
  • Shift to AI-Driven Security: Increasing adoption of AI in cybersecurity to manage rising threats.

Business Impact

  • Enhanced Enterprise Security: Microsoft's Edge for Business gains a competitive edge by addressing data leakage risks, crucial for enterprise security.
  • Proactive Approach: Integration of DLP controls directly into browsers positions Microsoft as a leader in proactive security measures.

Competitive Dynamics

  • Direct Competition: Microsoft is competing with other vendors to offer advanced data protection features in browsers and security tools.
  • Innovation Leadership: The feature underscores Microsoft's commitment to innovation, potentially influencing competitors to adopt similar strategies.

Strategic Considerations

  • AI Integration: Use of AI (Security Copilot) enhances efficiency in threat detection and response, reducing reliance on manual processes.
  • Comprehensive Security Ecosystem: Expansion of Security Copilot with 11 new solutions highlights Microsoft's strategic focus on a holistic security approach.

Long-term Effects & Regulatory Impacts

  • Industry Standard Setting: This feature may set a benchmark for data protection in browsers and other applications, influencing future product developments.
  • Regulatory Influence: Potential impact on regulations as governments respond to GenAI risks, pushing enterprises towards adopting such tools for compliance.

Key Facts:

  • Launched on March 24, 2025.
  • Part of Edge for Business, targeting enterprise security.
  • Blocks data leakage via GenAI apps and other services.
  • Includes real-time detonation of suspicious content in Teams.
  • Microsoft expanding Security Copilot with 11 new solutions, five from external partners.

This analysis highlights Microsoft's strategic moves in enhancing enterprise security through innovative features and AI integration, positioning them as a leader in proactive cybersecurity measures.