open_in_newOriginal article
AirPods Max to get lossless audio and ultra-low latency support

AirPods Max to get lossless audio and ultra-low latency support

  • 18.03.2025 19:46
  • techspot.com
  • Keywords: Apple Music, Spotify

Apple's AirPods Max will receive an April 2025 software update adding lossless audio and ultra-low latency, but only when using the USB-C model with a cable. This feature aims to benefit music creators, gamers, and livestreamers, matching the low-latency performance of Apple's native devices.

Apple ServicesAAPLsentiment_satisfiedSPOTsentiment_dissatisfied

Estimated market influence

Apple

Apple

Positivesentiment_satisfied
Analyst rating: Buy

Apple is enhancing the AirPods Max with lossless audio and low latency, which will attract more users to their premium audio products.

Spotify

Spotify

Negativesentiment_dissatisfied
Analyst rating: Buy

Spotify's plans for a lossless music service have been delayed due to Apple's move, potentially affecting their market position.

Context

Business Insights and Market Implications Analysis

Key Facts and Data Points

  • Product Update: Apple's AirPods Max will receive an update in April 2025 introducing lossless audio (24-bit, 48Hz) and ultra-low latency features.
  • Compatibility: The update applies only to the USB-C variant when connected via cable.
  • Ecosystem Integration: Features align with native speakers on Mac, iPad, and iPhone, enhancing seamless integration across Apple devices.
  • Pricing: AirPods Max retail at $549, available in five colors: blue, purple, orange, black, or tan.
  • Apple Music: Offers lossless tracks for free to subscribers, with plans starting at $10.99/month or $16.99/month for a family plan.

Market Trends and Business Impact

  • Premium Audio Segment Growth: Apple's focus on high-fidelity audio positions AirPods Max as a leader in the premium headphone market.
  • Competitive Landscape: Directly competes with Spotify, which has been developing a lossless service but faces challenges due to Apple's free perk strategy.

Strategic Considerations

  • Customer Value Proposition: Free lossless audio on Apple Music enhances ecosystem loyalty and differentiation from competitors.
  • Ecosystem Lock-In: Integration across Apple devices reinforces user attachment to the Apple ecosystem.

Long-Term Effects

  • Potential Market Expansion: Enhanced features may attract new customer segments, such as professional gamers and livestreamers.
  • Innovation Pressure: Encourages other brands to innovate or improve their offerings to remain competitive.

Regulatory Implications

  • Not Applicable in the provided text.