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You can finally tell Disney+ to stop bugging you about that terrible Marvel show you regret starting

You can finally tell Disney+ to stop bugging you about that terrible Marvel show you regret starting

  • 25.03.2025 00:43
  • msn.com
  • Keywords: Streaming Service, User Experience, Content Management

Disney+ now allows users to remove items from their "Continue Watching" list, beginning with Apple TV and iOS devices, with other platforms following shortly.

Apple ServicesDISsentiment_satisfiedMRVLsentiment_neutral

Estimated market influence

Disney+

Disney+

Positivesentiment_satisfied
Analyst rating: Buy

Disney+ introduced a feature allowing users to remove items from their Continue Watching list, enhancing user experience.

Marvel

Marvel

Neutralsentiment_neutral
Analyst rating: Strong buy

Marvel's shows are mentioned as an example of content that can now be removed from the Continue Watching list.

Context

Analysis of Disney+ Continue Watching List Update

Key Facts and Data Points

  • Feature Rollout: Disney+ introduced a feature allowing users to remove items from their "Continue Watching" list.
  • Availability: Initially rolling out on Apple TV and iOS, with other platforms following in the coming weeks.
  • Removal Methods:
    • Mobile: Select title, tap three dots, choose "Remove."
    • Web: Hover over title, click remove icon (circle with line).
    • TV: Long-press on title to reveal remove option.
  • Profile Management: Content may appear if shared account is used; Disney+ allows up to seven profiles per account.

Business Insights and Market Implications

User Experience Enhancement

  • Reduced Clutter: Users can now clean their Continue Watching list without watching or hoping content moves further back.
  • Increased Satisfaction: Addresses frustration from disliked shows/movies lingering in the list, potentially boosting user retention.

Competitive Dynamics

  • Differentiation: Disney+ is ahead of competitors like Netflix and Amazon Prime in offering this feature, setting a precedent for others to follow.
  • Strategic Move: Reflects Disney's focus on customer-centric features, enhancing its streaming service appeal.

Market Trends

  • Personalization: Aligns with growing demand for personalized user experiences in streaming services.
  • Feature Adoption: Likely to encourage other platforms to adopt similar changes, intensifying competition in the streaming space.

Strategic Considerations

  • Customer Engagement: By allowing users to curate their viewing history, Disney+ may see increased engagement and reduced churn.
  • Data Utilization: Potential for better recommendation algorithms by understanding user preferences through removal patterns.

Long-Term Effects and Regulatory Implications

  • Regulatory Interest: While not explicitly mentioned, such features could attract scrutiny regarding data privacy and usage policies.
  • Industry Impact: May influence the development of similar tools across other platforms, reshaping how users interact with streaming services.

This update underscores Disney+'s commitment to enhancing user experience, potentially solidifying its position in a competitive market while addressing long-standing user frustrations.