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Samsung set to launch new smart glasses alongside Project Moohan in 2025: Report

Samsung set to launch new smart glasses alongside Project Moohan in 2025: Report

  • 25.03.2025 09:26
  • businesstoday.in
  • Keywords: AI, Smart Glasses

Samsung is set to launch Haean smart glasses in 2025 alongside Project Moohan. Designed for outdoor use, they are lightweight and feature AI integration with Google’s Gemini and Snapdragon AR1 chip, targeting a more affordable market than MR headsets.

Alphabet ReportsQCOMsentiment_satisfiedNXPIsentiment_satisfiedSNEJFsentiment_satisfiedMETAsentiment_dissatisfied

Estimated market influence

Samsung

Positivesentiment_satisfied
Analyst rating: N/A

Developing Haean smart glasses and Project Moohan XR headset, integrating AI with Google's Gemini assistant, targeting significant market entry in 2025.

Google

Positivesentiment_satisfied
Analyst rating: N/A

Collaborating with Samsung on Project Moohan and providing AI support through Gemini for Haean smart glasses.

Qualcomm

Qualcomm

Positivesentiment_satisfied
Analyst rating: Buy

Co-developing Project Moohan with Samsung, Google, and contributing Snapdragon AR1 chip for Haean.

NXP Semiconductors

NXP Semiconductors

Positivesentiment_satisfied
Analyst rating: Buy

Providing secondary processor for Haean smart glasses.

Sony

Sony

Positivesentiment_satisfied
Analyst rating: Buy

Supplying IMX681 CMOS sensor for camera in Haean.

Meta

Meta

Negativesentiment_dissatisfied
Analyst rating: Strong buy

Competitor mentioned alongside whose products Samsung's glasses are designed to be thinner and lighter, positioning as an alternative to bulkier MR headsets like Apple’s Vision Pro.

Context

Business Insights and Market Implications: Samsung's Smart Glasses Launch

Overview

  • Product: Samsung Haean smart glasses, lightweight wearable for outdoor use.
  • Launch: Expected in 2025 alongside Project Moohan (Galaxy XR), a high-end MR headset.

Product Details

  • Features:
    • Built-in display with overlay on lenses.
    • Integrated speakers for audio feedback.
    • Gesture-based interaction via built-in cameras and sensors.
    • AI integration using Google’s Gemini assistant.
  • Hardware:
    • Powered by Qualcomm Snapdragon AR1 chip and NXP secondary processor.
    • 12MP camera (Sony IMX681 CMOS sensor).
    • Battery: 155mAh, weight: ~150g (among the lightest in category).

Market Positioning

  • Target: Outdoor wearers seeking a more accessible alternative to bulkier MR headsets.
  • Pricing:
    • Project Moohan expected at $2,500+; Haean likely positioned as more affordable.

Competitive Landscape

  • Key Competitors:
    • Apple’s Vision Pro (MR headset).
    • Meta RayBan Glasses (smart glasses with AI integration).
    • Google’s Gemini-powered smart glasses (rumored but no official timeline).

Strategic Considerations

  • Collaborations:
    • Co-developed with Google and Qualcomm for Project Moohan.
    • Leverages Google’s AI expertise for Haean.
  • Production:
    • Initial production batch of 500,000 units.
    • Potential announcement at July 2024 Unpacked event.

Market Impact

  • XR Wearables Growth: Samsung’s entry strengthens Android-powered XR wearables in the market.
  • Consumer Appeal: Lightweight, AI-integrated glasses could attract outdoor enthusiasts and tech-savvy users.
  • Regulatory Environment: Potential long-term impacts on industry standards and regulations as AR/VR technology evolves.

Long-Term Effects

  • Industry Influence:
    • Samsung’s focus on accessibility may drive competition in pricing and design.
    • Could accelerate adoption of smart glasses for outdoor activities, fashion, and tech integration.
  • Technological Advancements:
    • Integration of AI and AR could set new benchmarks for wearable technology.

Conclusion

Samsung’s Haean smart glasses represent a strategic move to capture the growing XR wearables market. With a focus on lightweight design, AI integration, and affordability, the product aims to challenge established competitors like Apple and Meta while positioning Samsung as a key player in Android-powered AR/VR innovation.