open_in_newOriginal article
iPhone 17 to Feature ProMotion Display: What to Expect

iPhone 17 to Feature ProMotion Display: What to Expect

  • 25.03.2025 13:08
  • thehansindia.com
  • Keywords: AI, Startup

The iPhone 17 is set to feature Apple's ProMotion display with a 120Hz refresh rate, offering smoother scrolling and animations. This upgrade brings high-end technology previously reserved for Pro models to standard iPhones, aligning with Apple's trend of expanding premium features across its lineup.

Apple ReportsAAPLsentiment_dissatisfied

Estimated market influence

Apple

Apple

Negativesentiment_dissatisfied
Analyst rating: Buy

Apple is introducing a new display technology that could potentially disrupt the smartphone market by setting a higher standard for display performance.

Context

Business Insights and Market Implications of iPhone 17's ProMotion Display Upgrade

Key Facts and Figures

  • ProMotion Display: The iPhone 17 will feature a 120Hz refresh rate, up from the current 60Hz on standard models.
  • Always-on Display: This upgrade includes an Always-on Display functionality, enhancing user convenience.
  • Analyst Confirmation: Apple analyst Mark Gurman confirms the ProMotion display for the iPhone 17, aligning with reports from Ross Young and Chinese publications.

Market Trends

  • Shift in Consumer Expectations: The gradual adoption of high-end features (e.g., Dynamic Island, Action Button) to standard models reflects changing consumer demands for premium experiences at lower price points.
  • Competitive Landscape: Apple is responding to competition from mid-range smartphones that already offer 120Hz displays, potentially maintaining its competitive edge in the premium segment.

Business Impact

  • Enhanced User Experience: The 120Hz refresh rate will improve scrolling, animations, and overall display performance, likely leading to better reviews and customer satisfaction.
  • Strategic Differentiation: By introducing ProMotion to standard models, Apple can differentiate itself from competitors while broadening its appeal to price-sensitive consumers.

Competitive Dynamics

  • Pressure on Android Manufacturers: This move could accelerate the adoption of higher refresh rates across Android devices, as manufacturers aim to match or exceed Apple's innovations.
  • Market Share Potential: The upgrade may attract users from competing ecosystems looking for a seamless transition to iPhone with premium features.

Long-term Effects and Industry Implications

  • Extended Lifecycle for iPhones: Improved features like ProMotion could extend the lifecycle of older iPhone models, reducing the need for frequent upgrades.
  • New Standard in Smartphone Displays: Apple's adoption of 120Hz displays may set a new industry standard, pushing other manufacturers to innovate further.

** Rumored Specifications**

  • Display Size: The iPhone 17 is expected to retain its 6.1-inch display size, similar to the iPhone 16.
  • Processor Upgrade: Reports suggest the inclusion of the A19 chip, promising enhanced performance and efficiency.
  • Camera Improvements: An upgraded 24MP selfie camera could enhance user experience and appeal to content creators.
  • AI Optimization: The potential introduction of the C1 chip may focus on AI-driven tasks and battery optimization.

Release Timeline

  • Expected Launch Date: Apple is rumored to unveil the iPhone 17 series in September 2025, following its traditional product launch cycle.

This analysis highlights how Apple's strategic move to integrate ProMotion display technology into the iPhone 17 could redefine market dynamics, enhance user experience, and solidify its position as a leader in smartphone innovation.