open_in_newOriginal article
Apple Watch may soon come with built-in camera to power AI features

Apple Watch may soon come with built-in camera to power AI features

  • 25.03.2025 15:07
  • adaderana.lk
  • Keywords: AI, Apple

Apple is developing an Apple Watch with built-in cameras to enhance AI features like Visual Intelligence, targeting a 2027 release. The addition will allow users to interact more effectively with their surroundings through advanced scanning and contextual information.

Apple Reports

Estimated market influence

Context

Analysis of Apple Watch with Built-in Camera for AI Features

Key Facts and Data Points

  • Release Timeline: Apple aims to launch an Apple Watch with built-in cameras by 2027.
  • Product Models: Both the standard Series models and the rugged Ultra line are being developed with embedded cameras.
    • Standard Series: Camera integrated into the display, similar to iPhone's front-facing camera.
    • Ultra Model: Camera positioned near the digital crown and side button for easier aiming.
  • Thickness Differences: The watches will have varying thicknesses to accommodate different camera placements.
  • AI Integration: The cameras will work with Apple’s Apple Intelligence platform, introduced in iOS 18.1.
    • Visual Intelligence: Uses the camera to identify objects and landmarks, providing contextually relevant information.

Market Trends and Business Impact

  • Wearable Tech Innovation: Apple is leading the integration of AI into wearables, potentially setting new industry standards.
  • Competitive Dynamics: The move positions Apple ahead of competitors like Google, Samsung, and Fitbit in embedding advanced AI features.
  • Reduced Reliance on External AI Services: Apple aims to minimize dependence on third-party AI tools (e.g., OpenAI’s ChatGPT) by developing proprietary solutions like Visual Intelligence.

Strategic Considerations

  • Ecosystem Expansion: Apple is expanding its AI capabilities across devices, including AirPods with infrared cameras (targeted for 2026 release).
    • Features: Hand gesture recognition and environmental awareness when paired with devices like the Apple Vision Pro headset.
  • Internal Restructuring: The success of these AI-driven products depends on progress from Apple’s AI division, which is undergoing a leadership shake-up.

Long-Term Effects

  • Potential Market Dominance: If successful, Apple could dominate the market for AI-integrated wearables, enhancing user interaction with their environment.
  • Regulatory Implications: While not explicitly mentioned, future regulatory scrutiny may arise due to advanced AI in consumer devices.

Historical Context

  • Early Rumors: Reports of an Apple Watch with a built-in camera date back to 2015, though the technology was not feasible at the time.
    • Initial Use Case: Expected to enable FaceTime calls, which aligns with Gurman’s latest report but now focuses on AI integration.

Conclusion

Apple’s push to integrate cameras and AI into its wearable devices signals a strategic shift toward self-reliant AI solutions. This move could redefine the wearable tech market, offering users enhanced functionality while positioning Apple as a leader in AI-driven hardware innovation.