Who needs Chromecast? I switched to this $20 Google TV box and haven't looked back

Who needs Chromecast? I switched to this $20 Google TV box and haven't looked back

  • 16.03.2025 16:01
  • androidauthority.com
  • Keywords: No companies

The Chromecast is discontinued, but the $20 Onn 4K Google TV box offers a budget-friendly alternative with strong performance, 4K support, and an IR blaster for older TVs, making it a great value compared to pricier options.

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Context

Analysis of the $20 Onn 4K Google TV Streaming Box

Key Business Insights and Market Implications

Market Trend: Shift to Affordable Streaming Devices

  • Chromecast was discontinued in many countries, leaving a gap in the affordable streaming market.
  • The discontinuation highlights a strategic shift by Google towards higher-priced products like Nest Audio ($100).

Competitive Landscape

  • Onn 4K (Walmart’s store brand) has emerged as a strong competitor to Chromecast.
  • Priced at $20, it offers comparable performance and features to the discontinued Chromecast with Google TV 4K.

Product Features and Performance

  • Hardware:
    • Supports 4K playback and AV1 codec.
    • Includes certifications for Netflix and other streaming apps.
    • Limited by Wi-Fi 5 and lack of Ethernet support.
  • Storage: 8GB (same as Chromecast, but sufficient for most users).

User Experience

  • The remote’s infrared blaster is a standout feature, addressing compatibility issues with older TVs.
  • Responsive performance for streaming, YouTube, and Plex usage.

Limitations

  • Lack of support for Dolby Vision HDR and Dolby Atmos.
  • No USB or Ethernet ports.
  • Region-locking restrictions outside the U.S.

Market Strategy

  • Walmart’s strategy to sell Onn devices at low prices (e.g., $39.99 MSRP, $20 discounted) positions it as a loss leader to drive foot traffic and brand loyalty.
  • The move has created competition with Amazon’s Fire TV Stick ($5 more for 1080p resolution).

Regulatory and Long-Term Effects

  • Region-locking may lead to regulatory scrutiny or consumer backlash.
  • Onn’s success could prompt other retailers to invest in private-label tech products.

Strategic Considerations

For Competitors (e.g., Amazon, Roku)

  • Need to evaluate product lines for price and feature differentiation.
  • Risk of losing market share in the budget segment.

For Walmart

  • Onn’s success could expand into other tech categories.
  • Potential partnerships with content providers to enhance app ecosystems.

For Consumers

  • A compelling option for affordable 4K streaming, especially for users with older TVs.
  • Limited appeal for premium users seeking Dolby formats or gaming capabilities.

Conclusion

The Onn 4K represents a significant shift in the streaming device market, offering exceptional value at $20. Its success underscores the importance of affordability and functionality in driving consumer adoption. While it may not replace premium devices like NVIDIA Shield, it sets a new benchmark for budget-friendly streaming solutions.