Rajinikanth's Coolie Bought By THIS Streaming Giant For Rs 120 Crore? Report

Rajinikanth's Coolie Bought By THIS Streaming Giant For Rs 120 Crore? Report

  • 16.03.2025 17:24
  • news18.com
  • Keywords: dangerous, danger

Rajinikanth's film Coolie has been acquired by Amazon Prime Video for Rs 120 crore. This marks a record-breaking deal for digital streaming rights, surpassing the Rs 100 crore paid for his previous film Jailer.

Amazon Reports
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Context

Business Insights and Market Implications of Rajinikanth's Coolie Acquisition by Amazon Prime Video

  • Key Deal Details:

    • Coolie, directed by Lokesh Kanagaraj, acquired by Amazon Prime Video for Rs 120 crore.
    • Film stars Nagarjuna Akkineni, Upendra Rao, and features Shruti Haasan, Soubin Shahir, Sathyaraj, and Pooja Hegde.
    • This acquisition follows Prime Video's previous deal for Rajinikanth's Jailer at Rs 100 crore.

  • Market Trends:

    • Reflects growing competition among OTT platforms in India for Bollywood content.
    • Highlights increasing investments by streaming giants in high-profile Indian cinema.
    • Suggests a shift towards premium pricing for digital rights of major films.

  • Competitive Dynamics:

    • Amazon Prime Video's acquisition underscores its strategic focus on securing top-tier Bollywood content to attract audiences.
    • Indicates a potential bidding war for future Rajinikanth projects, given his box office clout.

  • Strategic Considerations:

    • The deal positions Coolie as a key asset for Amazon Prime Video to boost subscriber growth and retention.
    • Reflects the platform's strategy to leverage star power (Rajinikanth) for global and Indian audience appeal.

  • Long-Term Effects:

    • May set a new benchmark for digital rights pricing in Bollywood, influencing future acquisition strategies.
    • Could accelerate the shift from traditional box office dominance to OTT-driven distribution models.

  • Conclusion:

    • The Rs 120 crore deal marks a significant milestone in India's OTT landscape, signaling increased competition and strategic investments by streaming platforms.