Tesla has paused Cybertruck deliveries due to trims detaching, particularly the cantrail trim above the windshield. Dealers report a "containment hold" as Tesla investigates, following previous recalls for similar issues and other defects. Public sentiment toward Tesla appears to be declining, with more Americans holding negative views.
The article discusses negative public opinion towards Tesla, impacting their sales and brand image.
Current Issue: Tesla has paused Cybertruck deliveries due to a trim detachment problem ("flying off") on the cantrail trim, located on the roof ledge above the windshield. Dealers report this issue, though Tesla has not officially confirmed it.
Past Recalls: The Cybertruck has faced multiple recalls since its December 2023 launch:
Public Sentiment: Market research firm YouGov reported a souring public opinion in the U.S.:
Sales Impact: Tesla experienced a 9% dip in Q1 2025 sales, as reported in its financial statements.
Competitive Dynamics: Competitors like Ford and Rivian may capitalize on Tesla's quality issues and declining public perception.
Regulatory Concerns: The recurring recall history could lead to increased regulatory scrutiny and potential fines, impacting Tesla's operational costs.
Long-term Effects: The series of recalls and trim issues may harm Tesla's brand reputation and customer trust, affecting long-term market share.
Strategic Considerations: Tesla must prioritize quality control and communication with customers to mitigate risks and maintain market position.