RIP Google Assistant? Gemini AI Poised to Replace It This Year

RIP Google Assistant? Gemini AI Poised to Replace It This Year

  • 16.03.2025 18:04
  • msn.com
  • Keywords: AI, Market Growth

Google is replacing Google Assistant with Gemini AI this year, phasing out the classic assistant for most devices by year-end. The switch focuses on generative AI, but users with older hardware will retain Google Assistant.

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Estimated market influence

Google

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Analyst rating: N/A

Google is phasing out Google Assistant in favor of Gemini AI, which could impact their market position as they focus on more advanced AI capabilities.

Gemini AI

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Analyst rating: N/A

Gemini AI is set to replace Google Assistant, positioning it as a key player in the AI space with new features and capabilities.

Context

Business Insights and Market Implications

  • Google Assistant Phase-Out: Google plans to phase out its 2016-launched virtual assistant in favor of Gemini AI, with the classic version becoming unavailable for most mobile devices by year-end.
  • Hardware Requirements: The switch to Gemini will only apply to devices with >2GB RAM running Android 10 or later, leaving older hardware reliant on the legacy system.
  • Market Trend: The shift reflects a broader industry move toward generative AI over traditional natural language processing and voice recognition technology.
  • Gemini Features:
    • Personalization: Users can opt-in to have Gemini access their search history for tailored responses, with an option to disconnect the integration.
    • Conversation Recall: Gemini now remembers past conversations, enabling users to revisit discussions on specific topics.
    • New Capabilities: Upcoming features include screen-sharing and live video, enhancing its utility in collaboration and real-time interactions.
  • Competitive Landscape: Google’s push for Gemini positions it as a key player in the AI-driven virtual assistant market, competing with Apple’s Siri and Amazon’s Alexa.
  • Strategic Considerations: The transition underscores Google’s focus on generative AI as a strategic priority, potentially redefining user interactions across its ecosystem.
  • Long-Term Effects: The shift could lead to increased competition in the AI space, driving innovation and possibly influencing consumer adoption of advanced AI tools.