I'm not sold on the idea of AI health coaching apps on my phone

I'm not sold on the idea of AI health coaching apps on my phone

  • 16.03.2025 18:08
  • pocket-lint.com
  • Keywords: AI, Apple, Coaching App

The author expresses skepticism toward AI health coaching apps, noting their reliance on trial-and-error methods and conservative recommendations, which often fail to meet the needs of more experienced users. They argue that basic fitness principles and traditional training can achieve results without AI tools, making paid AI coaching services less appealing.

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Estimated market influence

Apple

Apple

Negativesentiment_dissatisfied
Analyst rating: Buy

The author is skeptical about Apple's AI coaching app, questioning its value and effectiveness.

Juggernaut

Negativesentiment_dissatisfied
Analyst rating: N/A

Mentioned as an example of AI coaching apps that rely on trial and error, which the author finds problematic.

Withings

Neutralsentiment_neutral
Analyst rating: N/A

The author uses Withings scale for body composition tracking but doesn't express a strong opinion about it.

Context

Analysis and Summary: AI Health Coaching Apps and Market Implications

Key Facts and Data Points

  • Rumor of Apple's AI Coaching Service: Apple is reportedly considering a paid subscription service for AI-based health coaching, potentially named "Apple Coach."
  • AI Coaching App Limitations:
    • Relies on trial and error to optimize programs.
    • Often too conservative in recommendations, limiting value for experienced users.
    • Struggles with personalization beyond basic fitness levels.
  • Traditional Fitness Programs: Free, ready-made training and nutrition plans already account for factors AI aims to adjust (e.g., fatigue, weight percentages).
  • Elite Athletes Without AI: Successful athletes like Usain Bolt and Arnold Schwarzenegger achieved their success without AI tools.
  • Current Apple Fitness Features:
    • Activity rings on iPhone/Apple Watch encourage daily activity.
    • Fitness+ offers challenging workouts but lacks focus on serious athletes.

Market Trends and Business Impact

  • Growing Interest in AI Health Tech: Despite skepticism, there is interest in AI-driven health solutions, particularly for beginners who lack structured plans.
  • Competition Among Tech Companies: Apple faces competition from other tech firms offering fitness apps (e.g., Juggernaut, MyFitnessPal).
  • Consumer Skepticism: Many users question the value of AI coaching due to its reliance on trial and error and limited effectiveness for experienced athletes.

Competitive Dynamics

  • Apple's Position: Apple’s reputation for user-friendly products could attract a broad audience, but success depends on the quality of its AI algorithms.
  • Regulatory Considerations: No direct mention of regulations, but future developments may require compliance with health and data privacy standards.

Strategic Considerations

  • Target Audience: AI coaching apps are more appealing to beginners who need structured plans. Experienced users may prefer traditional methods.
  • Long-Term Effects:
    • If successful, AI coaching could redefine personal fitness, but widespread adoption is uncertain due to current limitations.
    • Traditional fitness programs and manual tracking remain viable alternatives.

Conclusion

The potential of AI health coaching apps like Apple Coach remains largely untapped, with both opportunities and challenges. While they may appeal to beginners, their effectiveness for advanced users is questionable. The market will likely see continued competition as tech companies refine their offerings, but consumer skepticism and the availability of traditional fitness tools could limit widespread adoption.