Ireen Mutekanga uses crochets to empower women

Ireen Mutekanga uses crochets to empower women

  • 16.03.2025 14:00
  • monitor.co.ug
  • Keywords: Ireen Samalie Mutekanga, Nabwire

Ireen Mutekanga empowers women through crochet, training over 230 artisans since 2020. The craft provides income and enhances home décor with creative designs.

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Estimated market influence

Ireen Samalie Mutekanga

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Analyst rating: N/A

She is the founder and leader of a crochet business that has grown to include over 230 members, empowering women economically.

Nabwire

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A member of Ireen's crochet group who used Shs20,000 to start her own crocheting business, contributing to the group's success.

Context

Analysis: Ireen Mutekanga's Crochet Empowerment Business

Business Model and Operations

  • Founding Year: 2020 (post-COVID-19 lockdown)
  • Initial Motivation: Addressed the issue of schoolgirls falling pregnant by providing an income-generating activity.
  • Current Membership: Over 230 members actively involved in crochet training and production.
  • Revenue Streams:
    • Sale of handcrafted products (ponchos, bags, earrings, clothes, sandals).
    • Workshops and training sessions on crochet skills.

Market Trends

  • Product Popularity: Increasing demand for crochet home décor, with fresh designs gaining traction among consumers.
  • Target Markets:
    • Local markets in Uganda.
    • Export potential to international markets, particularly in Europe and North America, where eco-friendly and handcrafted goods are sought after.

Competitive Dynamics

  • Growth Potential: The craft industry is expanding, driven by the popularity of DIY and sustainable products.
  • Challenges:
    • Limited access to formal training and resources for members.
    • Market saturation in certain product categories, necessitating innovation to maintain competitiveness.

Strategic Considerations

  • Diversification: Expansion into interior design services to cater to higher-end markets.
  • E-commerce Integration: Leveraging online platforms to reach a broader audience and scale operations.
  • Sustainability Focus: Emphasizing eco-friendly materials and ethical production practices to align with global trends.

Long-Term Effects

  • Economic Empowerment: Potential to create jobs and empower women economically, reducing reliance on traditional income sources.
  • Industry Impact: Could lead to the formalization of the craft industry, attracting more investors and fostering innovation.

Regulatory Implications

  • Minimal regulatory hurdles currently, though potential trade policies affecting exports should be monitored for future impacts.

This analysis highlights Ireen Mutekanga's business as a model for economic empowerment through crochet, with significant market potential and strategic opportunities for growth.