Soon, Gemini will replace Google Assistant on Android phone: What to expect

Soon, Gemini will replace Google Assistant on Android phone: What to expect

  • 17.03.2025 08:28
  • business-standard.com
  • Keywords: AI, Google, Market Expansion, Smart Devices

Google is rolling out Gemini to replace Google Assistant on Android phones and expand it across its ecosystem, including tablets, cars, and smart devices. Older devices will retain Google Assistant functionality while newer models get enhanced AI features.

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Estimated market influence

Google

Negativesentiment_dissatisfied
Analyst rating: N/A

Google is replacing Google Assistant with Gemini across its devices, which could potentially impact the usage and perception of their existing assistant.

Gemini

Gemini

Positivesentiment_satisfied
Analyst rating: Buy

Gemini is being integrated into more devices, expanding its market reach and enhancing features, which likely improves its position in the AI assistant market.

Context

Analysis and Summary: Business Insights and Market Implications

Key Facts and Data Points

  • Replacement of Google Assistant: Gemini will replace Google Assistant on Android phones.
  • System Requirements: Gemini requires Android 10 or higher; devices with Android 9 or earlier will continue to use Google Assistant.
  • Features of Gemini:
    • AI-powered features: Image generation, text summarization, and multimodal capabilities.
    • Integration with third-party apps like WhatsApp and Spotify.
    • Gemini Live: Interface for natural voice interactions.
  • Limitations: Does not fully support "Routines," a key automation feature of Google Assistant.
  • Expansion Plans:
    • Tablets, cars, smartwatches, headphones, and home devices (smart speakers, displays, TVs).
    • More details to be revealed in coming months.

Market Implications

  • Shift Toward AI-Driven Assistants: Google's focus on Gemini highlights the growing importance of AI in personal assistants, potentially intensifying competition with other players like Apple's Siri and Amazon's Alexa.
  • Ecosystem Expansion: By integrating Gemini across its ecosystem, Google aims to create a unified AI experience across devices, which could strengthen its position in the smart device market.
  • Potential for Increased User Adoption: The integration of third-party apps and advanced features may attract more users, enhancing Google's market share in the AI assistant space.

Competitive Dynamics

  • Rising Competition: The move to replace Google Assistant with Gemini could spark innovation among competitors, potentially leading to feature enhancements and improved user experiences.
  • Strategic Considerations:
    • Competitors like Microsoft (Cortana) and Samsung (Bixby) may accelerate their AI developments to remain competitive.
    • Third-party app integrations could create partnerships or conflicts with existing app developers.

Long-Term Effects

  • AI Integration in Devices: The expansion of Gemini into home devices and cars suggests a long-term trend toward more integrated and intelligent ecosystems, potentially leading to new business models and services.
  • Regulatory Implications: As AI becomes more pervasive, there may be increased scrutiny on data privacy, security, and monopolistic practices in AI-driven ecosystems.

Strategic Considerations

  • User Experience Focus: Google's emphasis on improving the "day-to-day experience" of Gemini indicates a strategic focus on user satisfaction, which is critical for retaining and gaining new users.
  • Potential Revenue Streams: Expanding Gemini across devices could open up new revenue opportunities through enhanced services, partnerships, or premium features.

Conclusion

The transition to Gemini represents a significant step in Google's strategy to dominate the AI-driven assistant market. By leveraging its ecosystem and advanced features, Google aims to set a new standard for intelligent assistants, potentially reshaping the competitive landscape and influencing long-term trends in AI integration across devices.