Apple and Google are collaborating to bring RCS messaging to Indian iPhones, enhancing texting features like read receipts and group chats without needing additional apps.
Apple is considering integrating Google’s backend RCS infrastructure into its iMessage platform in India, which could improve messaging features for iPhone users.
Google is collaborating with Apple to provide RCS messaging on iPhones in India, leveraging its existing partnerships with telecom providers like Vodafone Idea and Reliance Jio.
Vodafone Idea supports Google's RCS implementation, which could enhance business messaging services in India.
Reliance Jio has partnered with Google for RCS messaging, facilitating the integration of RCS on iPhones in India.
Airtel opposes Google's RCS model due to concerns about spam detection and filtering.
Key Collaboration: Apple is reportedly in discussions with Google to integrate Google’s RCS infrastructure into iMessage for iPhone users in India. This partnership could bridge the gap between iOS and Android ecosystems.
RCS Features: RCS offers advanced messaging features such as read receipts, typing indicators, high-quality media sharing, and group chats, similar to WhatsApp and iMessage.
Current Implementation: Apple has enabled peer-to-peer (P2P) RCS in eight countries, including the US, Canada, Germany, Spain, France, the UK, Belgium, and China. India is expected to follow suit later this year.
Telecom Partnerships: In India, Google has already aligned with telecom providers Vodafone Idea and Reliance Jio for RCS implementation. Apple is likely to leverage Google’s infrastructure in India.
Airtel’s Opposition: Airtel has refused to onboard Google’s RCS model due to concerns over spam detection. Airtel wants access to Google’s proprietary tools for spam filtering, similar to other OTT platforms.
Business Messaging Impact: The partnership is expected to enhance business-to-person (A2P) messaging services in India, a key channel for banks, e-commerce firms, and enterprises, valued at $50 billion annually.
User Experience: RCS on iPhones will work over mobile data or Wi-Fi, improving texting features without requiring additional apps. This could reduce dependence on third-party messaging apps like WhatsApp.
Market Dynamics: The move could challenge WhatsApp’s dominance in India, where it has over 600 million users. It also highlights the growing competition between Apple, Google, and local telecom providers.
Long-term Effects: The partnership could set a precedent for RCS adoption globally, potentially reshaping the messaging landscape and influencing regulatory frameworks around OTT services.
Regulatory Considerations: The collaboration may spark discussions on data privacy, interoperability standards, and the role of telecom operators in regulating messaging services.