Google adds its HD voice model Chirp 3 to its Vertex AI platform

Google adds its HD voice model Chirp 3 to its Vertex AI platform

  • 17.03.2025 02:58
  • techcrunch.com
  • Keywords: AI, Startup

Google is integrating its high-definition Chirp 3 voice model into Vertex AI, offering advanced voice capabilities for developers across multiple languages and use cases like voice assistants and audiobooks. The move comes amid growing competition in generative AI voice technology, with restrictions in place to address potential misuse.

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Estimated market influence

Google

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Google is adding Chirp 3 to Vertex AI, enhancing their AI capabilities in voice.

Vertex AI

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Vertex AI platform is being expanded with Chirp 3 for better generative AI services.

DeepMind

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DeepMind's offices were the venue for announcing Chirp 3 integration into Vertex AI.

Sesame

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Sesame is a startup known for realistic AI voice models like Maya and Miles.

ElevenLabs

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ElevenLabs is expanding its work in AI voice services with recent funding.

Context

Analysis of Google Adding Chirp 3 to Vertex AI Platform

Key Developments

  • Chirp 3 Launch: Google is introducing its HD voice model, Chirp 3, to the Vertex AI platform starting next week.
  • New Voices and Languages: The update includes 8 new voices for 31 languages, expanding use cases like voice assistants, audiobooks, support agents, and video voice-overs.

Competitive Landscape

  • Rising Competition: Google’s move follows advancements by competitors like Sesame (with its viral Maya and Miles AI apps) and ElevenLabs, which are also expanding their AI voice services.
  • Usage Restrictions: Chirp 3 will have usage restrictions to mitigate misuse, reflecting a cautious approach similar to other AI developers.

Market Impact

  • Vertex AI Expansion: Vertex AI, launched before the generative AI boom, is being enhanced with Chirp 3, positioning Google alongside Microsoft and Amazon in AI toolkits for developers.
  • Long-term Vision: Demis Hassabis of DeepMind emphasized that while progress is significant, achieving AGI remains years away, suggesting a marathon approach to AI development.

Strategic Considerations

  • Voice Technology Growth: The integration of Chirp 3 underscores the growing importance of voice in generative AI, with potential long-term effects on industries like entertainment and customer service.
  • Regulatory Focus: Google’s focus on safety measures highlights the need for regulatory oversight as AI capabilities advance.

Future Outlook

  • Potential Expansion: The article hints at Vertex AI possibly integrating models beyond Google’s own, which could attract more developers and further solidify its position in the AI market.