It’s crunch time for Apple Intelligence as Apple execs look for a solution to the company’s AI woes

It’s crunch time for Apple Intelligence as Apple execs look for a solution to the company’s AI woes

  • 17.03.2025 11:50
  • techradar.com
  • Keywords: AI, Apple

Apple executives are grappling with AI challenges, particularly Siri's delays, which have caused embarrassment. With a major executive meeting looming, Apple Intelligence faces a pivotal moment as the company seeks solutions to its AI struggles. Time is running out for the division to recover and regain momentum.

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Estimated market influence

Apple

Apple

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Analyst rating: Buy

Struggling with AI delays and negative feedback from executives.

Gurman

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Analyst rating: N/A

Providing insights into Apple's AI challenges.

Context

Analysis: Apple's AI Challenges and Market Implications

Overview

  • Apple executives are facing significant pressure due to delays in its AI initiatives, particularly around Siri and Apple Intelligence.
  • The company’s top 100 executives will meet later this week to address the issue, with Apple Intelligence expected to be a major focus.

Business Impact

  • Delay in AI rollout: Apple’s AI-powered Siri was initially showcased at WWDC 2023 but has faced significant delays, with no clear launch window for its headline features.
  • Public relations setback: The delay has been described as "ugly and embarrassing" by Robby Walker, a senior director at Apple.
  • Internal frustration: Executives acknowledge the failure to meet expectations, which could harm Apple’s reputation as an innovation leader.

Competitive Dynamics

  • Market competition: Competitors like Google (with its AI-driven products) and Amazon (via Alexa) are investing heavily in AI, creating pressure on Apple to deliver.
  • Consumer perception: The delay risks eroding consumer trust in Apple’s AI capabilities and could lead to a loss of market share in the smart assistant space.

Strategic Considerations

  • Leadership stability: While there is no immediate expectation of management changes, the failure highlights potential issues with Apple’s leadership strategy for its AI division.
  • Investor concerns: The delay may raise questions among investors about Apple’s ability to maintain its innovation edge and deliver on long-term growth plans.

Long-term Effects

  • Potential recovery: Apple has the resources and brand loyalty to recover, but time is running out to demonstrate progress in AI.
  • Future of AI at Apple: The success of Apple Intelligence will be critical for maintaining momentum in the AI race and justifying investments in its AI division.

Market Implications

  • Industry impact: The delay could slow down adoption of AI-driven products, affecting not only Apple but also the broader tech industry’s AI ecosystem.
  • Investor sentiment: Any further delays or failures may lead to a reevaluation of Apple’s stock performance and its standing as a growth company.

Conclusion

Apple’s ability to turn this AI chapter around will be pivotal for its future success in the tech landscape. The upcoming executive meeting is seen as a turning point, with all eyes on whether Apple can regain momentum in the AI race.