Circular's new smart ring is getting blood pressure and blood glucose monitoring before the Apple Watch

Circular's new smart ring is getting blood pressure and blood glucose monitoring before the Apple Watch

  • 17.03.2025 11:51
  • techradar.com
  • Keywords: Blood Pressure, Blood Glucose

Circular's Ring 2, launching in 2025, will monitor blood pressure via PTT and track glucose trends using PPG sensors with machine learning by late 2026.

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Circular

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Circular is introducing advanced health monitoring features in their Ring 2, which could potentially disrupt the wearable tech market by offering non-invasive methods for tracking blood pressure and blood glucose levels. This innovation positions Circular as a leader in integrating cutting-edge health technologies into smart wearables.

Context

Analysis of Circular's New Smart Ring: Business Insights and Market Implications

Overview

  • Product: Circular's Ring 2, a new smart ring
  • Release Date: 2025
  • Key Features:
    • Blood pressure monitoring (available by end of 2025)
    • Blood glucose trend tracking (planned for late 2026)

Feature Breakdown

Blood Pressure Monitoring

  • Technology: Uses Pulse Transit Time (PTT) to estimate blood pressure trends.
  • Measurement Time: Quick measurement between 30 seconds to 2 minutes.
  • Update Timing: Over-the-air update at the end of 2025.

Blood Glucose Trend Tracking

  • Technology: Advanced machine learning analyzing light interaction with blood via PPG sensors.
  • Target Audience: Provides trend insights for diet and sleep impact on glucose levels.
  • Caveat: Will not replace traditional glucose monitoring for those with diabetes or needing precise intraday tracking.
  • Update Timing: Over-the-air update in late 2026.

Competitive Landscape

  • Competitor Comparison:
    • Apple's Series 11 and Ultra 3 expected to add blood pressure monitoring later in 2023.
    • Circular's Ring 2 positions itself as a potential market leader in health-focused wearables.
  • Market Differentiation:
    • Non-invasive tracking of critical health metrics (blood pressure, glucose trends).
    • Advanced PPG and machine learning integration.

Market Impact

  • Potential Growth: Targets the growing demand for non-invasive health monitoring devices.
  • Consumer Appeal: Attracts users seeking convenient and reliable health insights without traditional medical设备.
  • Long-Term Effects:
    • Could redefine smart wearables' role in preventive healthcare.
    • May influence regulatory frameworks for wearable health tech.

Strategic Considerations

  • Regulatory Implications:
    • Accuracy and efficacy of PTT-based blood pressure and glucose monitoring will be critical for market adoption.
    • Potential regulatory scrutiny due to medical-grade claims.
  • Market Entry: Circular is entering a competitive space with established players like Apple, Fitbit, and others.
  • Innovation Focus:
    • Emphasis on machine learning and advanced sensors positions the company as an innovator in health tech.

Business Insights

  • Revenue Opportunities:
    • Direct sales of Ring 2 units.
    • Potential partnerships with healthcare providers for data integration.
  • Strategic Partnerships:
    • Collaborations with medical device manufacturers or insurers could enhance credibility and adoption.
  • Customer Engagement:
    • Data-driven health insights may increase user retention and loyalty.

Conclusion

Circular's Ring 2 represents a significant advancement in smart wearable technology, offering non-invasive monitoring of critical health metrics. Its features position it as a strong contender in the market, particularly for health-conscious consumers. However, success will depend on balancing innovation with regulatory compliance and ensuring accurate, reliable results to compete with established players like Apple.