10 Of The Wildest Features Ever Built Into A Car

10 Of The Wildest Features Ever Built Into A Car

  • 17.03.2025 13:14
  • msn.com
  • Keywords: success, success

The article highlights 10 bizarre car features, including glowing tires, swing-away steering wheels, an espresso machine, and a built-in tent. These innovations, while unique, often faced discontinuation due to impracticality or evolving safety standards.

Tesla ProductsGTsentiment_satisfiedTSLAsentiment_satisfiedVOLVFsentiment_neutralTOYOFsentiment_neutralF/PDsentiment_dissatisfied

Estimated market influence

Goodyear

Goodyear

Positivesentiment_satisfied
Analyst rating: N/A

Goodyear developed glowing tires with neothane material, which were translucent and could be lit up as brake lights and turn signals. However, the feature was discontinued due to safety issues and weather problems.

Oldsmobile

Negativesentiment_dissatisfied
Analyst rating: N/A

Collaborated with Hurst on the Lightning Rod Shifter, a complex gear shifter that required multiple levers to operate. It was discontinued after a few years due to its complexity.

Fiat

Neutralsentiment_neutral
Analyst rating: N/A

Introduced an espresso machine in the Fiat 500L, which used Lavazza coffee pods but faced issues with pod availability and product shelf life.

Tesla

Tesla

Positivesentiment_satisfied
Analyst rating: Neutral

Integrated Steam app into Model S and Model X, allowing gaming. However, support was later discontinued in newer models, though some updates improved performance.

BMW

Neutralsentiment_neutral
Analyst rating: N/A

Acquired the Isetta model known for its single front door design, which was unique but not widely adopted.

Audi

Positivesentiment_satisfied
Analyst rating: N/A

Collaborated with Heimplanet to offer an inflatable tent add-on for the Audi Q-Series, providing a more comfortable camping experience compared to Pontiac's approach.

Volvo

Volvo

Neutralsentiment_neutral
Analyst rating: Buy

Introduced the Volvo Personal Communicator (VPC) in the S80 model, featuring a heartbeat sensor and security features. The feature was eventually discontinued.

Toyota

Toyota

Neutralsentiment_neutral
Analyst rating: Buy

Produced the Toyota Van with an ice maker, which was later phased out in favor of the Previa's Hot/Cool Box.

Ford

Negativesentiment_dissatisfied
Analyst rating:

Developed Wrist-Twist Steering for some Mercury convertibles, a unique steering system that never made it past the experimental phase due to its unconventional design.

Context

Analysis of Wild Car Features: Business Insights and Market Implications

1. Lightning Rod Shifter

  • Description: A complex transmission system with three levers requiring precise movements for shifting gears.
  • Market Impact: Discontinued after a few years due to complexity and user confusion, highlighting the importance of usability in design.

2. Swing-Away Steering Wheels

  • Description: Adjustable steering wheels that swung left or right up to 18 inches, later discontinued due to safety regulations.
  • Regulatory Impact: Safety standards (e.g., collapsible steering columns) doomed the feature, emphasizing regulatory compliance in automotive design.

3. Espresso Machine

  • Description: Built-in espresso maker in the Fiat 500L using Lavazza coffee pods.
  • Market Limitations: Dependent on specific pod availability and limited shelf life, illustrating niche market challenges for luxury features.

4. Steam Support (Tesla)

  • Description: Integration of Steam gaming platform into Tesla Model S/X, requiring a bring-your-own-controller setup.
  • Challenges: Limited game compatibility, performance issues, and discontinuation in newer models, showing tech integration risks without clear user benefits.

5. No Side Doors (Isetta & KR200)

  • Description: Microcars with unconventional door designs (single or no doors).
  • Market Appeal: Catered to enthusiasts but impractical for mainstream use, highlighting the niche appeal of radical design innovations.

6. Built-In Tent (Audi Q-Series x Heimplanet)

  • Description: Inflatable tent integrated into the car's trunk for camping convenience.
  • Competitive Advantage: Added functionality for outdoor enthusiasts but limited adoption due to niche targeting and technical constraints.

7. Glowing Tires

  • Description: Translucent neothane tires with internal lighting, offering aesthetic and safety features.
  • Failure Factors: Poor performance in adverse weather and durability issues led to discontinuation, underscoring the need for practical engineering.

8. Heartbeat Sensor (Volvo S80)

  • Description: Security feature detecting heartbeat signals inside the car for child or intruder detection.
  • Discontinuation: High cost and limited use cases led to its removal, highlighting the balance between innovation and market viability.

9. Ice Maker (Toyota Previa)

  • Description: Built-in ice maker/refrigerator using AC refrigerant lines.
  • Market Outcome: Removed in later models due to niche appeal and technical limitations, showing how specialized features can be phased out without broader adoption.

10. Wrist-Twist Steering (Ford Mercury Prototype)

  • Description: Experimental steering system with small handwheels and yoke controls.
  • Innovation vs Usability: Despite positive reviews, never reached production due to unconventional design challenges, emphasizing the importance of user familiarity in automotive interfaces.

Key Takeaways:

  • Innovation Risks: Many features were discontinued due to usability issues, high costs, or regulatory hurdles.
  • Niche Appeal: Several innovations catered to enthusiasts but lacked mass-market viability.
  • Regulatory Impact: Safety and environmental standards played a significant role in product lifecycle.
  • Strategic Considerations: Balancing creativity with practicality is crucial for long-term business success.

Long-Term Effects:

  • These features highlight the importance of user-centric design and the need to align innovation with market demands.
  • The automotive industry must focus on practical, scalable solutions while maintaining a balance between innovation and feasibility.